MSc Data Analytics & Marketing (CIM)

Modules

• Strategic Marketing
• International Marketing
• Mastering Metrics
• Digital Strategy
• Data Handling and Decision Making
• Data Visualisation and Interpretation
• Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having a Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on becoming an Arden University graduate, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

• Case study
• Exam
• Reports
• Research Proposal
• Dissertation

To support your development and ensure you are on the right track with your Distance Learning studies Arden will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.