MSc Digital Marketing

Master

In Southampton

Price on request

Description

  • Type

    Master

  • Location

    Southampton

  • Start date

    September

Introducing your degree
Digital marketing techniques have become an integral part of organisations’ marketing strategies, generating demand for graduates who can make effective use of new and emerging platforms. On this specialised masters degree, taught in only a few UK universities, you’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises. In addition, there are plenty of opportunities outside the course to practise your skills and grow your networks. One example is the innovative Digital Champions initiative, through which you could undertake paid digital projects on behalf of the University. You’ll be taught by academics who are active researchers with links to the University’s Web Science Institute, a world-leading centre for interdisciplinary web research. Their expertise ensures the course reflects the latest developments in the field.

Facilities

Location

Start date

Southampton (Hampshire)
See map
University Road, SO17 1BJ

Start date

SeptemberEnrolment now open

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Reviews

This centre's achievements

2020
2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Credit
  • Marketing
  • Digital Marketing
  • Web
  • University

Course programme

Year 1

Semester OneCompulsory

MANG6262Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Marketing in the 21st Century

MANG6337Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Marketing Communications and Media Management

MANG6267Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Building Customer Insight

MANG6265Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Retailing in the Digital Age

Semester TwoCompulsory

MANG6180Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Web Applications

MANG6233Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Web Analytics

MANG6330Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Designing and Managing Research Projects

MANG6266Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Advanced Digital Communications

MANG6264Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 7.5

Design Thinking in Marketing

Core [?]

A core module is a module which must be taken and passed.

MANG6095Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 60

Dissertation

Additional information

Study Locations: , Business School - Highfield Campus, Building 2

MSc Digital Marketing

Price on request