MSc Digital Marketing
Master
In Southampton
Description
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Type
Master
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Location
Southampton
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Start date
September
Introducing your degree
Digital marketing techniques have become an integral part of organisations’ marketing strategies, generating demand for graduates who can make effective use of new and emerging platforms. On this specialised masters degree, taught in only a few UK universities, you’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises. In addition, there are plenty of opportunities outside the course to practise your skills and grow your networks. One example is the innovative Digital Champions initiative, through which you could undertake paid digital projects on behalf of the University. You’ll be taught by academics who are active researchers with links to the University’s Web Science Institute, a world-leading centre for interdisciplinary web research. Their expertise ensures the course reflects the latest developments in the field.
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Start date
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Subjects
- Credit
- Marketing
- Digital Marketing
- Web
- University
Course programme
Year 1
Semester OneCompulsory
MANG6262Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Marketing in the 21st Century
MANG6337Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Marketing Communications and Media Management
MANG6267Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Building Customer Insight
MANG6265Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Retailing in the Digital Age
Semester TwoCompulsory
MANG6180Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Web Applications
MANG6233Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Web Analytics
MANG6330Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Designing and Managing Research Projects
MANG6266Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Advanced Digital Communications
MANG6264Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Design Thinking in Marketing
Core [?]A core module is a module which must be taken and passed.
MANG6095Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Dissertation
Additional information
MSc Digital Marketing