A career in marketing can take you into almost any sector of business and into workplaces all over the world. With an understanding of consumer behaviour and effective communication techniques, you’ll be able to help guide businesses towards commercial success. This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. It’s an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.
To take into account
The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. If English is not your first language, it is usually required that you sit an English language test in order to gain entry onto our postgraduate programmes. This course requires the standard IELTS 6.0 with no individual component score of less than 5.5 or equivalent. ...
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- Consumer Behaviour