MSc Marketing
Master
In Hatfield
Description
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Type
Master
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Location
Hatfield
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Duration
1 Year
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Start date
Different dates available
This course is designed to position motivated undergraduates and ambitious future business leaders for a successful marketing career. Whether you want to develop a career in the commercial or voluntary sectors or have ambitions to work in a large organisation or family business our MSc Marketing programme is designed to equip you with the essential skills and knowledge to move you into your chosen specialism.
Our dynamic and research active faculty will support you throughout your learning journey to ensure that you graduate with confidence and expertise, ready to face complex and dynamic work environments. And our team of academics, visiting practitioners, career support professionals and alumni will also ensure that you are well connected for the best start on your professional journey.
Facilities
Location
Start date
Start date
About this course
This course is designed for those wishing to build a career in marketing across a wide range of specialisms, and in any industry sector.
Whether you are planning to move into a marketing agency role, or work for an in-house marketing team, or whether marketing is just becoming an increasingly significant part of your role, this Master's will give you the expertise to help you excel in your career.
An honours degree (at least 2:2 or above) in any discipline, a degree equivalent professional qualification or appropriate work experience combined with a relevant qualification.
Professional Accreditations
We have accredited status with the Chartered Institute of Marketing (CIM), and holders of the Professional Postgraduate Diploma in Marketing, which can be taken at the University, can begin at Stage 2 of the course.
Why choose this course?
Draw on the research interests of the marketing faculty to address contemporary marketing challenges
Balance theory and application with regular opportunities to hear industry speakers and undertake field visits
Develop key business skills
Take the opportunity to gain additional qualifications from CIM
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Marketing
- Team Training
- Learning
- Lectures
- Practitioners
- Assessment
- Coursework
Course programme
The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. The varied programme of teaching includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures.
You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.
Assessment is through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.
Level 7
Module
- The Professional Marketer
- Modern Marketing Communications
- Understanding Consumers and Markets
- Strategic Brand Planning and Development
- Marketing Insight, Analysis and Decision Making
- Innovative Marketing Solutions
- Dissertation (Marketing)
- Dissertation Preparation
Additional information
UK Students
Full time
£9450 for the 2021/2022 academic year
Part time
£790 per 15 credits for the 2021/2022 academic year
EU Students
Full time
£13950 for the 2021/2022 academic year
Part time
£1160 per 15 credits for the 2021/2022 academic year
International Students
Full time
£13950 for the 2021/2022 academic year
Part time
£1160 per 15 credits for the 2021/2022 academic year
MSc Marketing