NLP for Compelling Marketing Initiatives
Course
Inhouse
Description
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Type
Course
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Methodology
Inhouse
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Duration
Flexible
Reviews
Teachers and trainers (2)
Helen Doyle
Business Development Manager & Trainer
Helen’s pragmatic, jargon-free and firm but good-humoured approach drives her passion for working with people in businesses of every size, structure and denomination. She thrives on delivering above expectation and seeing individuals and their businesses reach unprecedented levels. Highly amiable and challenging, Helen has enjoyed a career as an experienced and dynamic sales professional with over 15 years specialising in the financial services sector. Helen has held a number of senior management and sales positions in several global financial services organisations.
Michael Carroll
Founder of the NLP Academy & Course Director
Michael Carroll is the only NLP Master Trainer in the world certified by NLP co-creator John Grinder and Carmen Bostic St Clair. He is the Founder and Course Director of the NLP Academy. Michael creates a collaborative learning environment where the interplay of conscious and unconscious learning processes fully harness the potential of each learner. He has a unique style using metaphor, humour, questioning, and elicitation.. This makes a course with Michael a profound learning experience flowing into every outlet of your life. In the words of his clients he is a “training genius”.
Course programme
NLP for Compelling Marketing Initiatives builds on the traditional marketing mix of product, price, place and promotion, and is designed to achieve your organisational goals by giving your marketing team an extra-ordinary competitive advantage in marketing your company and products to focus on your customers’ and prospects’ thinking styles, thus enabling your messages to resonate deeply with your prospects’ beliefs and expectations.
Why Attend:The Business NLP Academy’s marketing training course is specifically designed to take your marketing team to the next level, moving people from the traditional marketing approach to a new level of marketing creativity.
This will give your marketing team a deep understanding of the human thinking processes which underpin human communication, customer thinking and buying styles, which means your marketing team will be able to deeply understand, adapt to, and influence the individual client’s and market’s psychological buying strategies.
On attending this unique programme, your marketing team will be fully equipped with a unique set of tools, which will enhance their approach to your market; enabling them to present your marketing messages in a way which resonates deeply with your prospects’ personality type making it easy for clients to be attracted to your organisation, and as a result attract the most desirable prospects, icrease the quantity of prospect and markets into your sales cycle, create compelling marketing messages and presentations and dramatically improve customer rapport and customer satisfaction
What You Will Learn:
- How to gain deep rapport with your market base
- How to compel people to buy
- How to understand the factors that drive overwhelming desire
- How to understand the deeper motivation that drives decision-making
- How to use hypnotic language to create responsiveness
- How the secrets the most powerful communicators have been using for centuries
- How to control your own frame of mind and ensure results
- How to gain greater flexibility in your approach
- How to develop marketing messages that resonate deeply with customers
- How to improve marketing messages and presentations to influence customers’ beliefs and expectations
- How to understand customers’ buying patterns
- How to model the success of marketing geniuses
- How to develop advanced media communication skills
How The Course Is Structured:
Participants will set their individual outcomes and learning goals at the beginning of the course in order to maximise the learning experience and will benefit from an experiential and pragmatic approach to learning. The course will provide a balance of presentation, demonstration and experiential exercises.
The coaching and feedback loop will be used to give self and others feedback on their learning and development.
You Will Be Able To:
- Gain deep rapport with your market base
- Compel people to buy
- Utilise the factors that drive overwhelming desire
- Utilise the deeper motivation that drives decision-making
- Use hypnotic language to create responsiveness
- Embody the secrets the most powerful communicators have been using for centuries
- Control your own frame of mind and ensure results
- Gain greater flexibility in your approach
- Develop marketing messages that resonate deeply with customers
- Improve marketing messages and presentations to influence customers’ beliefs and expectations
- Understand customers’ buying patterns
- Model the success of marketing geniuses
- Develop advanced media communication skills
Additional information
NLP for Compelling Marketing Initiatives