Analysing the Effectiveness of Marketing Tools
Short course
Inhouse
Description
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Type
Short course
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Methodology
Inhouse
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Duration
1 Day
To introduce delegates to the tools of marketing.. To show how results can be measured.. To explain the need to set objectives for every marketing £ spent.. To help delegates maximise the effectiveness of marketing activities. Suitable for: Business professionals
Reviews
Course programme
Analysing the Effectiveness of Marketing Tools Benefits of attending:
· High quality training by experienced marketing professional
· Practical exercises to support the learning process
· Training can be geared to your individual organisation's situation
Outline of programme:
When marketing budgets are tight, it is important to know which marketing tools are the most cost effective, and how they can be used together for maximum results. This workshop helps delegates to set objectives, evaluate the options and make informed decisions.
Topics covered include:
· Setting objectives
· Deciding on measurement criteria
· Planning for best value for money
· Criteria used to select tools
· Examining the options
· Cost/benefit analyses
· The importance of testing
· Managing the human factor
· Effective E-marketing
· Tactical pricing
· Lifetime customer value
Duration: This course normally operates as a 1-day course, depending on the depth required and issues which need to be covered. It can also be run as part of a series, together with Marketing, Putting the Profit into PR, Market Research, Dynamic Direct Mail, and Managing the Customer
Analysing the Effectiveness of Marketing Tools