OffSite Search Engine Optimisation Training Course

ONE-TO-ONE Training Workshop, relevant to you and your business. Having a website is great, but without traffic and website visibility, it's not going to do a lot for your business. Even after your most prolific on-page optimisation (SEO) techniques are in place, there are still a host of other external (offsite) factors to be considered with regards to the promotion of your website.

The developers of Google realised that link popularity and link quality were a great way to determine the relevance of a page, especially once combined with the keywords on that page. Since all major search engines now follow this logic, proactive link-building has become a key activity for SEO. To achieve the best position on the SERPs, particularly within competitive sectors, requires proactive link-building to support quality on-page content.

A properly planned and executed website promotion campaign ensures that a website receives more and more traffic attracts targeted visitors and reaches the top of the search engine results page. Essentially, you aim to generate a buzz about your business online.

This workshop will demonstrate the techniques you can use ensure your website is visible to its target audience in he search engines. It will cover how to build links, drive traffic and improve a website's online presence.

The workshop can be taken with Search Engine Optimisation. This module deals with the onsite optimisation of your website (text, titles, meta tags, alt tags, etc). Take them together for a full course which will teach you everything you need to know about optimising your own website.

Course Content

Website Promotion – The Basics
• What is popularity?
• Why linking is important
• Types of links
• Social Media and Online Communities

Offsite Optimisation Techniques
• Directory Linking
• Article Submissions
• Press Release Submissions
• Forums commenting
• Blogging
• Social Bookmarking
• Generation & Submission of RSS Feeds
• Video Marketing
• Profile pages
• Using Twitter & Facebook
• List Building

Monitoring Your Success
• Understanding if a link is worthwhile
• Do/No follow
• How to check a page is Google indexed
• Google Page Rank principles
• Analysis Tools

Things To Avoid
• What is spamming
• Spamming techniques
• Google Penalties
• The importance of link diversity