Introduction to Digital Marketing
Training
In London, Manchester and Birmingham
Description
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Type
Training
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Level
Intermediate
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Location
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Duration
1 Day
Every marketer needs to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition and help achieve their organisational objectives. This means designing an accessible, usable and value-adding website and using a range of inter-related digital marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals. Hence this workshop!
Facilities
Location
Start date
Start date
Start date
Start date
Start date
About this course
This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques available with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s an established workshop (over 12 years) and has proven especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right!
Reviews
Subjects
- Marketing
- Digital Marketing
- Techniques
- Marketing Plan u
- Web 2.0
- Web 2.0 tools
- Digital Editing
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Analysis
Course programme
- Understand digital marketing and the key tools and techniques available.
- Create an integrated Digital Marketing Plan using Web 2.0 tools (take-away template).
- Develop clear and measurable objectives for your digital marketing activities.
- Create a great website, great content, great experience and benefit from ‘sharing’.
- Get found on the web (SEO & SEM/PPC – Search Engine Optimisation/Marketing).
- Build your digital profile using tools such as blogs, content marketing, and social media marketing, etc.
- Design, develop and deliver an engaging digital marketing proposition/experience.
- Use digital and social media metrics and analytics to assess the success of your digital marketing activities and investments (including ROI).
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
Introduction to Digital Marketing