Introduction to Digital Marketing

Training

In London, Manchester and Birmingham

£ 595 + VAT

Description

  • Type

    Training

  • Level

    Intermediate

Every marketer needs to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition and help achieve their organisational objectives. This means designing an accessible, usable and value-adding website and using a range of inter-related digital marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals. Hence this workshop!

Facilities

Location

Start date

Birmingham (West Midlands)
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Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
Manchester (Greater Manchester)
See map

Start date

On request

About this course

This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques available with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s an established workshop (over 12 years) and has proven especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right!

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Reviews

Subjects

  • Marketing
  • Digital Marketing
  • Techniques
  • Marketing Plan u
  • Web 2.0
  • Web 2.0 tools
  • Digital Editing
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis

Course programme

Learning outcomes
  • Understand digital marketing and the key tools and techniques available.
  • Create an integrated Digital Marketing Plan using Web 2.0 tools (take-away template).
  • Develop clear and measurable objectives for your digital marketing activities.
  • Create a great website, great content, great experience and benefit from ‘sharing’.
  • Get found on the web (SEO & SEM/PPC – Search Engine Optimisation/Marketing).
  • Build your digital profile using tools such as blogs, content marketing, and social media marketing, etc.
  • Design, develop and deliver an engaging digital marketing proposition/experience.
  • Use digital and social media metrics and analytics to assess the success of your digital marketing activities and investments (including ROI).

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

Introduction to Digital Marketing

£ 595 + VAT