Course programme
Write a Landing Page for a Lead Magnet
10 lectures 01:18:17
Four ingredients of a successful landing page
Learn the four things that you must get right to create an effective landing page for a lead magnet.
Start with your potential customer
Discover the questions you need to ask about your potential customers, and where to find the answers to your questions.
Package your lead magnet properly
You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads.
Answer three questions before you start writing
Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.
Write powerful headlines and subheads
Learn how to grab interest with headlines and subheads—headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet.
Be specific
Too many landing pages make one fatal mistake – they don’t describe exactly what the lead magnet "is." Here's what you need to know to turn generalities into specifics.
Be unique
Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. Here are the key things that make your value propositions effective.
Give them pain. Or pleasure
Consider the two great motivators of consumer behaviour—pain and pleasure. Consumers avoid pain, and seek pleasure. Here's how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads.
Craft a compelling call to action
Learn how to push buttons—call to action buttons, that is. The words you put on your call to action button are vital. Here are five ways to compel visitors to push your buttons.
Take these four steps before you go live
Lesson ten isn't about copywriting as much as it is about revising and editing and proofreading your copy. Take these four steps to improve your landing page copy before you go live.
Write a Landing Page for a Lead Magnet.
10 lectures 01:18:17
Four ingredients of a successful landing page
Learn the four things that you must get right to create an effective landing page for a lead magnet.
Start with your potential customer
Discover the questions you need to ask about your potential customers, and where to find the answers to your questions.
Package your lead magnet properly
You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads.
Answer three questions before you start writing
Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.
Write powerful headlines and subheads
Learn how to grab interest with headlines and subheads—headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet.
Be specific
Too many landing pages make one fatal mistake – they don’t describe exactly what the lead magnet "is." Here's what you need to know to turn generalities into specifics.
Be unique
Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. Here are the key things that make your value propositions effective.
Give them pain. Or pleasure
Consider the two great motivators of consumer behaviour—pain and pleasure. Consumers avoid pain, and seek pleasure. Here's how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads.
Craft a compelling call to action
Learn how to push buttons—call to action buttons, that is. The words you put on your call to action button are vital. Here are five ways to compel visitors to push your buttons.
Take these four steps before you go live
Lesson ten isn't about copywriting as much as it is about revising and editing and proofreading your copy. Take these four steps to improve your landing page copy before you go live.
Four ingredients of a successful landing page
Learn the four things that you must get right to create an effective landing page for a lead magnet.
Four ingredients of a successful landing page
Learn the four things that you must get right to create an effective landing page for a lead magnet.
Four ingredients of a successful landing page
Learn the four things that you must get right to create an effective landing page for a lead magnet.
Four ingredients of a successful landing page
Learn the four things that you must get right to create an effective landing page for a lead magnet.
Learn the four things that you must get right to create an effective landing page for a lead magnet.
Learn the four things that you must get right to create an effective landing page for a lead magnet.
Start with your potential customer
Discover the questions you need to ask about your potential customers, and where to find the answers to your questions.
Start with your potential customer
Discover the questions you need to ask about your potential customers, and where to find the answers to your questions.
Start with your potential customer
Discover the questions you need to ask about your potential customers, and where to find the answers to your questions.
Start with your potential customer
Discover the questions you need to ask about your potential customers, and where to find the answers to your questions.
Discover the questions you need to ask about your potential customers, and where to find the answers to your questions.
Discover the questions you need to ask about your potential customers, and where to find the answers to your questions.
Package your lead magnet properly
You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads.
Package your lead magnet properly
You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads.
Package your lead magnet properly
You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads.
Package your lead magnet properly
You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads.
You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads.
You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads.
Answer three questions before you start writing
Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.
Answer three questions before you start writing
Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.
Answer three questions before you start writing
Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.
Answer three questions before you start writing
Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.
Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.
Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page.
Write powerful headlines and subheads
Learn how to grab interest with headlines and subheads—headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet.
Write powerful headlines and subheads
Learn how to grab interest with headlines and subheads—headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet.
Write powerful headlines and subheads
Learn how to grab interest with headlines and subheads—headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet.
Write powerful headlines and subheads
Learn how to grab interest with headlines and subheads—headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet.
Learn how to grab interest with headlines and subheads—headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet.
Learn how to grab interest with headlines and subheads—headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet.
Be specific
Too many landing pages make one fatal mistake – they don’t describe exactly what the lead magnet "is." Here's what you need to know to turn generalities into specifics.
Be specific
Too many landing pages make one fatal mistake – they don’t describe exactly what the lead magnet "is." Here's what you need to know to turn generalities into specifics.
Be specific
Too many landing pages make one fatal mistake – they don’t describe exactly what the lead magnet "is." Here's what you need to know to turn generalities into specifics.
Be specific
Too many landing pages make one fatal mistake – they don’t describe exactly what the lead magnet "is." Here's what you need to know to turn generalities into specifics.
Too many landing pages make one fatal mistake – they don’t describe exactly what the lead magnet "is." Here's what you need to know to turn generalities into specifics.
Too many landing pages make one fatal mistake – they don’t describe exactly what the lead magnet "is." Here's what you need to know to turn generalities into specifics.
Be unique
Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. Here are the key things that make your value propositions effective.
Be unique
Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. Here are the key things that make your value propositions effective.
Be unique
Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. Here are the key things that make your value propositions effective.
Be unique
Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. Here are the key things that make your value propositions effective.
Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. Here are the key things that make your value propositions effective.
Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. Here are the key things that make your value propositions effective.
Give them pain. Or pleasure
Consider the two great motivators of consumer behaviour—pain and pleasure. Consumers avoid pain, and seek pleasure. Here's how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads.
Give them pain. Or pleasure
Consider the two great motivators of consumer behaviour—pain and pleasure. Consumers avoid pain, and seek pleasure. Here's how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads.
Give them pain. Or pleasure
Consider the two great motivators of consumer behaviour—pain and pleasure. Consumers avoid pain, and seek pleasure. Here's how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads.
Give them pain. Or pleasure
Consider the two great motivators of consumer behaviour—pain and pleasure. Consumers avoid pain, and seek pleasure. Here's how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads.
Consider the two great motivators of consumer behaviour—pain and pleasure. Consumers avoid pain, and seek pleasure. Here's how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads.
Consider the two great motivators of consumer behaviour—pain and pleasure. Consumers avoid pain, and seek pleasure. Here's how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads.
Craft a compelling call to action
Learn how to push buttons—call to action buttons, that is. The words you put on your call to action button are vital. Here are five ways to compel visitors to push your buttons
