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Online Master in Tourism Marketing and Revenue Management

Ostelea Tourism Management School

Master

Online

Price on request

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Description

  • Type

    Master

  • Methodology

    Online

Executive - English

The Executive Master in Tourism Marketing and Revenue Management integrates the most innovative knowledge of online marketing, e-commerce and tourism marketing. This Master has been designed to be able to direct the hotel establishments and to assume the position of Ecommerce Director and Director of Revenue Management, highly sought after in this highly competitive sector.


Ostelea is the only school that trains its students with the tools they use in most companies. The subjects have a totally practical approach.


The classes are taught in Online methodology in real time.

About this course

Develop the necessary personal and management skills to advance in the different labor levels.
Knowledge in online and offline marketing
Commercialization knowledge: sales strategy, campaign planning and sales team management.
Deep dive into E-commerce & revenue management

Ostelea has 2 luxury expert academic partners. Students who successfully complete their training at school will obtain a triple degree. The Ostelea Tourism Management School degree, the EAE Business School and the University of Lleida

The only program in Spain that combines the posstion of Ecommerce Director + Director of Revenue Management

Tourism sector: pioneer in revenue, a key factor in the income statement of any Company

Networking and entrepreneurship: The students of the master can participate in the Afterwork cycle, an activity that connects them with the business world through meetings with entrepreneurs

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Subjects

  • Management
  • Marketing
  • Liderazgo
  • Dirección Estratégica
  • Habilidades directivas
  • Comercialización
  • Innovación
  • Turismo
  • Marketing online
  • Finanzas
  • Sector hotelero
  • Revenue management
  • Revenue Management Turístico
  • Estrategia y marketing offline
  • Finanzas para turismo y hotelería
  • E-Commerce turístico y hotelero
  • Liderazgo de equipos y negociación
  • Yield Management
  • Mercado
  • Marca personal

Course programme

Módulo 1:Estructura de Mercado, Comercialización Hotelera Internacional y Dirección Estratégica

  • Estructura del Mercado Turístico - 3 Créditos - Obligatorio
  • Comercialización Hotelera Internacional - 3 Créditos - Obligatorio
  • Dirección Estratégica Comercial - 5 Créditos - Obligatorio

Módulo 2:Finanzas del Sector Hotelero, Finanzas para Marketing y Comercial

  • Finanzas del Sector Hotelero - 5 Créditos - Obligatorio

Módulo 3:Marketing Turístico, Offline y Online

  • Marketing Offline y Marketing Tradicional - 6 Créditos - Obligatorio
  • Marketing Online e Innovación en Marketing - 6 Créditos - Obligatorio

Módulo 4:Habilidades Directivas y Habilidades Personales

  • Habilidades Directivas y Liderazgo - 4 Créditos - Obligatorio
  • Habilidades Personales y Marca Personal - 4 Créditos - Obligatorio

Módulo 5:Ecommerce y Distribución Online. Revenue Manament y Pricing Hotelero

  • Ecommerce y Distribución Online - 6 Créditos - Obligatorio
  • Revenue Management y Pricing Hotelero - 6 Créditos - Obligatorio

Módulo 6:Trabajo de fin de máster

  • Trabajo de fin de máster - 12 Créditos - Obligatorio

See related categories

Online Master in Tourism Marketing and Revenue Management

Price on request

The best Tourism courses

See all

See all