Online Masters Degree in Advertising Strategy & Planning

Master

Online

Price on request

Description

  • Type

    Master

  • Methodology

    Online

  • Duration

    2 Years

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

This programme is available for part-time study as Masters (MA) or Postgraduate Diploma (PGDip). The course structure is designed to enable you to undertake a comprehensive, searching, in depth examination of advertising practice.

The online masters comes from the School of Communication Design within Falmouth University; synonymous with excellent teaching, fuelled by industry contacts and recognised for having an international alumni body.

About this course

This masters degree focuses on the rigorous and demanding stages of research, strategy and planning procedures, giving you a full overview of advertising practice, its functions and roles.

Interested in brands, media, marketing, people, technology, arts & culture
Curious, creative, analytical, driven and collaborative
This international-facing masters delivers not only knowledge, but enhances career opportunities through extended networks, in an industry where being connected is essential. The flexible mode of delivery will enable you to continue your work, while developing new skills directly related to your current role, or to enhance your employability.

An honours degree or Level 6 equivalent qualification
Proof of proficiency in English (minimum overall score of IELTS 6.5 with at least 6.0 in Reading, Writing, Speaking and Listening or TOEFL IBT (Internet Based Test) with a minimum of 88 overall and at least 21 in all 4 components).

The Masters in Advertising Strategy & Planning is accredited by the Chartered Institute of Marketing (CIM). The course is part of the Graduate Gateway Programme which provides students with a unique opportunity to gain a CIM professional qualification or award alongside their degree.

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Subjects

  • Advertising Strategy
  • Advertising
  • Planning
  • Communication Training
  • Project
  • Brands
  • Consumers
  • Creative Development
  • Communication strategy
  • Media Strategy
  • Channels
  • Management

Course programme

MA

You will need to complete four 30-credit modules and one 60-credit project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award.

PGDip

You will need to complete four 30-credit modules (120 credits in total). All modules on the course are compulsory and must be passed in order to complete the award. A dissertation (major project) is not required.

Core Modules
  • Brands & Consumers
  • Communication strategy & creative development
  • Media strategy & channels
  • Agency practice & management
  • Major project (MA only)
Assessments
  • Written assignments(no examinations)
  • Combination of visual, verbal and written works, tailored specifically to each module e.g. essays, briefs, marketing plans, individual reports, collaborative presentations and advertising campaigns

Online Masters Degree in Advertising Strategy & Planning

Price on request