Parliamentary Media Strategy for Press Officers

Parliamentary Media Strategy for Press Officers

Taking things one step further and following on from the success of the Parliament for Press officers course, this second course in the series of parliamentary training courses aimed at press officers, provides more advanced and strategically focused information on how to construct a watertight media strategy based upon the proceedings of both Houses within the Palace of Westminster.

The course is jam-packed with practical tactics and professional tips on how to organise effective media activity. Focusing attention on key diarised events, the course presents in clear instructional terms, exactly what press officers and media managers should do in order to respond pro-actively to key political events such as, the Budget, Comprehensive Spending Review, Ministerial Announcement, Party Political policy announcements, Party Conference leadership speeches and the announcement of the Government's legislative agenda through the Queen's Speech.

This course contains guidance on how to facilitate launches in Parliament. It also uncovers how best to engender solid working relationships with Peers and other senior politicians. It will also allude to appropriate methods to build good working alliances with backbench MPs. All in all this thorough one-day course will uncover all the points of action, press officers need to know, in order to oversee a successful media campaign in and around Westminster.