Part time Stakeholder Marketing Prof. Cert. Unit

Stakeholder Marketing Prof. Cert. Unit
This course leads to Module 4 of the CIM Professional Certificate in Marketing: "Stakeholder Marketing". The other three modules of the qualification are offered separately by the College. The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The qualification is ideal for junior marketers and those working in marketing support roles (like personal assistants). However, it is also targeted at individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The typical profiles of people who might take this qualification could include:

• Marketing assistants
• Marketing co-ordinators
• Marketing executives
• Marketing managers in SMEs without formal marketing qualifications
• Non-marketers with aspirations for marketing
• Existing marketers wanting to become more specialist

On completion of the full qualification (i.e. all four modules), you should be able to:

• Understand the function and fundamentals of marketing in some depth including how to write and execute a marketing plan
• Know the many different ways of understanding and communicating with customers, and the function these methods serve
• Understand your organisation
's marketing environment, its many constituent parts, and how they work in unison
• Apply practical knowledge including the collecting and analysing of data, and the establishment of marketing budgets

Course Content:
The focus of this module is to recognise the nature and scope of an organisation's diverse range of stakeholders (of which customers are part) and their relative importance to the marketing process and the market oriented organisation. The module considers how to manage stakeholder relationships effectively, in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line with the organisation's business and marketing objectives. On completion, students should be able to demonstrate a thorough understanding of the importance and status of different stakeholder groups and the priorities for managing an effective marketing and communications mix to aid relationship development. By the end of this module you should be able to:

• Assess the relative importance of organisational stakeholders on the marketing function, and the impact they have on the organisation
's marketing activities
• Explain the importance of relationship marketing in the context of the organisation
's stakeholders in achieving stakeholder interest, involvement, commitment and loyalty
• Explain how the marketing mix can be effectively co-ordinated to support internal and external stakeholder relationships
• Explain how to co-ordinate the communications mix to communicate effectively with the organisation
's stakeholders in line with budget and time requirements
• Evaluate key methods for measuring the success of marketing mix and communications activities

Awarding body:
Chartered Institute of Marketing (CIM). Students should allow for the following additional costs: CIM module assessment fee: 70 (payable direct to CIM). This is the assessment fee for the 2008/9 academic year and is liable to change for future years. CIM membership fee: 120 (payable direct to CIM). This is the annual CIM student membership fee for the 2008/9 academic year and is liable to change for future years. Text-books and the CIM recommended reading list will be suggested by your lecturer at the start of the course.

Entry Requirements:
The CIM Professional Certificate in Marketing is the equivalent to the first year of a foundation degree. Therefore, in order to be considered for entry to this course you will need to hold one of the following:

• A minimum of two
'A' Levels
• CIM Introductory Certificate in Marketing (Level 2 or 3)
• NVQ or SVQ Level 2 in Marketing (UK only)
• NVQ or SVQ Level 3 in any other subject (UK only)
• International baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4

If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

Entry Process:
An interview with the course leader will be arranged at the earliest opportunity after receiving your application.

Assessment:
This module of the Professional Certificate is assessed by assignment rather than formal examination. This may be coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice).

Progression Routes:
Successful completion of the full Professional Certificate in Marketing qualification can lead to entry to the CIM Professional Diploma in Marketing offered by the College.

Career Options:
The Professional Certificate in Marketing is intended primarily for people taking on an assistant or supporting role in sales or marketing.

Fees

Year : Description : Under 19 : Over 19 & on benefits : Over 19 : Overseas
09/10 : Tuition : £350.00 : £350.00 : £350.00 : £350.00
09/10 : Material : £10.00 : £10.00 : £10.00 : £10.00
09/10 : Exams : £0.00 : £0.00 : £0.00 : £0.00
09/10 : Trips : £0.00 : £0.00 : £0.00 : £0.00
09/10 : Kit : £0.00 : £0.00 : £0.00 : £0.00
Fees subject to change please enquire on application. For courses lasting more than one year, please note that the fees given above are for the first year only. Similar fees will be due for each subsequent year of the course and will be subject to an inflationary increase on the first year fees.

Sessions

Year : Full or Part-time : Level : Start date : End date : Day : Start time : End time
09/10 : PT : Further Education : 16/3/2010 : 18/5/2010 : Tuesday : 18:30 : 21:30