JRD Global EDU


JRD Global EDU

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Important information

Typology Postgraduate
Methodology Online
Duration 1 Year
Start Different dates available
Online campus Yes
  • Postgraduate
  • Online
  • Duration:
    1 Year
  • Start:
    Different dates available
  • Online campus

International business consists of trades and transactions at a global level. These include the trade of goods, services, technology, capital and/or knowledge.

The term refers to business activities, which involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and services such as finance, banking, insurance, and construction. International business can also be referred to as globalization. Globalization is when a company or business starts to make their mark on an international scale, which in turn refers to the tendency of international trade, investments, information technology and outsourced manufacturing to weave the economies of diverse countries together.[1] In order to conduct business overseas, multinational companies need to separate national markets into one global marketplace. In essence there are two macro factors that underline the trend of greater globalization. The first macro-factor consists of eliminating barriers to make cross-border trade easier such as the free flow of goods and services, and capital. The second macro-factor is technological change, particularly developments in communication, information processing, and transportation technologies.

Facilities (1)
Where and when





Different dates availableNow taking bookings

To take into account

· What are the objectives of this course?

The objective of the P. G. / Diploma in International Business is to meet requirements of trained manpower in the vast field of foreign trade and international business. Through this course the students will be exposed to formal training to acquire knowledge and to develop skills required to undertake foreign trade activities as well to take up employment in International Business Organizations.

· Requirements


· Qualification


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Achievements for this centre

This centre has demonstrated its quality on Emagister
3 years with Emagister

What you'll learn on the course

International Business
International Marketing
International Trade
World Trade
Business IT
Counter trade

Course programme

Unit I Introduction: Basic concept, Decision framework, Analyzing marketing opportunities – collection and analysis of marketing information, Modes of entering overseas markets. 18 Unit II Planning and Promotion Planning international marketing operations, product policies, Distribution channels, Pricing Decisions, - promotion and trade fairs, Advertising and publicity. 20 Unit III Process and Techniques: International Marketing process and techniques – direct exporting, indirect exporting, counter trade, Licensing, Sub- contracting, Joint – ventures. 18 Unit IV Organization and Control: Organization and control of international marketing operations, International tendering, Procurement for export; Export information system. 20 Unit V Marketing Logistics: Concept, objective and scope, The general structure of shipping industry, coordination – role of intermediaries; Shipper and ship owner consultation arrangement, Chartering, Indian shipping, Ports and overseas marketing logistics, Ware housing; International Air transport, Carriage of goods, Legal aspect, maritime frauds. 20 Total number of lectures 96 List of Books recommended for study: 1. Kramor R. L.: International Marketing – (South Western). 2. Terpstra Vern: International marketing (Dryden Press). 3. Philips P. Cateora & John M. Hess: International Marketing –(Richard D. Irwin). 4. Gordon E; Niracle & Gerald S. Albaum: International Marketing Management – (Richard D. Irwin.) 5. Carson, David: International Marketing: A Cooperative System Approach (John Wilely) 6. Warren J. Keegan: Multinational Marketing Management – (prentice Hall). 7. Simon Majare: International Marketing – A Strategic Approach to World Markets – (George Allen & Unwin.) 8. Export Market Research (International Trade Centre, UNCTAD/GATT Geneva) 9. Fayerweather John: International Marketing – (prentice Hal)