Business & Marketingh (sometimes B&M) is a fortnightly Irish business magazine published by Belenos Publications, that was established by Hugh McLaughlin in September 1964.[1] It provides news, comment and analysis on Irish and international news stories. The readership is made up of business professionals, including senior level business leaders such as CEOs and heads of functions.[citation needed] It is a sister title to Magill.
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GRADUATE STUDENTS CAN APPLY
GRADUATE STUDENTS CAN APPLY
GRADUATE STUDENTS CAN APPLY
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Subjects
Irish
Strategic Management
Management
Ethics
Marketing
International
Business Marketing
IT Management
Analysis
Business IT
M&A
Course programme
Unit – I Concept and Dimensions of Business Policy: Nature, objectives and importance of Business Policy, concept of strategy; levels of strategy-Corporate, Business Unit & Functional Level, process of strategic management, Modes/Styles of Strategic Management, Relevance of strategic management in Indian context. Unit – II Business Environment: Concept, characteristics of environment. Environmental Analysis-Need & diagnosis, Industry environment - potential competitors, Rivalry, Bargaining power, close subsitute, External environment - Economic, political & legal environment, technological and socio cultural environment, International environment - Trends towards globalization, impact of International environment on domestic business. Unit – III Strategy Formulation & SWOT Analysis: Corporate mission, key elements of a mission statement, Objectives - nature and importance, Goals-difference between objectives and goals. SWOT analysis, Major strategic alternatives-stability, growth, retrenchment. Unit – IV Strategy Implementation and Evaluation: Significance, and difference between Formulation & Implementation, Functional strategies in key areas – organizational structure finance, marketing, human resource, research & development, Strategic evaluation & control Unit – V Business Ethics & Social Responsibility : Business ethics – concept, factors Influencing Business ethics, significance, Business ethics & strategy, Business ethics in India. Social responsibility of Business, Meaning, classical views & Modern view, Arguments in favour & against social responsibility, strategy & social responsibility, Social responsibility in India context. Books Recommended: 1. Kazmi Azhar : Business Policy, Tata MC-Graw Hill, New Delhi, 1992 2. Levin, H.J. : Business Organisation and Public Policy: A Book of Reading Holt, New York, 1958 3. Weeks Devid : Business Organisation: Work and Society, Halt London, 1981 4. Shrivastava, R.M : Corporate Strategic Management Pragati Prakashan – Meerut. 5. P. Suhba Rao : Business policy & strategic management, Himalaya Publishing House, Delhi.
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Postgraduate Degrees of Business and Management Postgraduate Degrees of Design and Media Postgraduate Degrees of Finance Postgraduate Degrees of Health Postgraduate Degrees of Humanities, Social Science, Education Postgraduate Degrees of Industry and Science Postgraduate Degrees of IT, Computing, Telecommunications Postgraduate Degrees of Languages Postgraduate Degrees of Law and Defence Postgraduate Degrees of Sales and Marketing Postgraduate Degrees of Sports and Leisure Postgraduate Degrees of Tourism and Hospitality