PR Writing Basics

What will I get from the course?

– Simple processes for writing effective copy regularly
– Structures and templates for different written formats
– Learn to write engaging stories that help achieve marketing objectives
– Learn how to balance promotional and editorial messages in written work
– Improved editing skills
– Improved grammar and proofreading techniques

Who should take the course?

Anybody working in PR, marketing, digital marketing, SEO.
People that have to write for content marketing purposes.
Marketing professionals taking on PR writing.
It’s a beginner to intermediate level course.

Can I have a certificate?

You certainly can. The course leads to the Henshall Level One certificate in PR Writing.

Why should I come to Henshall Centre?

We make learning feel good. You will gain practical skills through a well designed course and expert tuition in a supportive learning environment. We are approved trainers for the BBC, Football Association, British Airways, Arcadia, the NHS, Motability, WWF and many other brands.

Who teaches this stuff?
Liton Ali’s approach to learning centres on fun – ask anybody who’s done hip-hop karaoke at his storytelling course. Having worked in PR, journalism and marketing since 1999, he has written about broadband technology, women’s underwear and ethical chickens amongst many other subjects.
Over the years, he has worked at various agencies and as an in-house communications director but spent most of his time as a freelance consultant due to the amount of fun the job involved. Today, Liton is our full time training director.