Practical Event Management for PR Practitioners

Course

In London

£ 414 VAT inc.

Description

  • Type

    Course

  • Level

    Beginner

  • Location

    London

  • Duration

    2 Days

  • Start date

    Different dates available

Event management is an important part of many PR practitioner roles, and there are opportunities to maximise exposure through every stage. This course will take you through the whole process from planning and organisation to event publicity and post event communications. By the end of the course you will feel confident about organising an impactful and successful event.

Facilities

Location

Start date

London
See map
Elephant and Castle

Start date

Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open
Different dates availableEnrolment now open

About this course

PR practitioners who are starting to organise events as part of their PR role and want to know more about practical event management.

You do not need any prior experience.

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Reviews

Subjects

  • Marketing
  • Writing
  • Communications
  • Team Training
  • Music
  • Marketing Strategy
  • Evaluation
  • Staff
  • Catering
  • Monitoring
  • Event Management
  • PR training
  • Planning
  • PR

Course programme

Topics Covered

  • Setting event aims and objective
  • The event checklist and dossiers
  • The events team - who needs to be involved and informed
  • Choosing the right venue - what needs to be considered
  • Managing budgets
  • Liaising with contractors - AV, staging, music
  • Choosing the right catering
  • Briefing and choosing speakers
  • Planning the event programme
  • Inviting and briefing delegates
  • The event run-through
  • Managing the event on the day
  • Briefing staff
  • Trouble shooting
  • Avoiding common pitfalls
  • Post event activities
  • Monitoring and evaluation.

Course Outcomes

  • By the end of this course you should be able to:
  • Organise and plan an event effectively
  • Produce a detailed event plan and running order
  • Promote an event online and offline
  • Ensure the event runs smoothly on the day
  • Keep to budget and timescale
  • Suggest the right sort of event to clients or colleagues


Follow Up Courses

After you have completed this course you may want to learn more about events and writing for PR on Practical Writing for PR or Creating Original and Effective Live Events, or you might want try one of our digital marketing Courses such as Digital Marketing Strategy.

Tailor Made Training

We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Tailor Made Training page.

Practical Event Management for PR Practitioners

£ 414 VAT inc.