Practical Skills for Business Marketing

Course Information

• Are you a freelancer, business owner-manager, senior manager or executive who has limited or no marketing experience and or training?
• Are you reluctant to invest in marketing simply because it feels like you are pouring your hard earned money down the drain?
• Would you like to optimise the return on your marketing investment?
• Do you promote your business without a formal marketing plan?

If you have answered yes to any of the questions above, the Practical Skills for Business one-day Marketing Training Course can help you maximise your marketing budget.

Various industry commentators have identified strong marketing as an important tool to help businesses survive in challenging economic times.

Unfortunately many businesses do not have a formal marketing plan and tend to advertise and promote their organisation using a ‘scatter-gun’ approach; using this method can be costly and will also make it very difficult to calculate effectiveness. If this approach sounds familiar to you, we can help.

During the course we will give you hands on advice specific to your business needs, this training course is not a one size fits all session.

Which subjects does the Practical Skills for Business Marketing Training Course cover?

• What is meant by marketing and its implications for your business?
• Defining your market, its position and determining your customer’s needs and wants
• How to segment your market and identify customers
• The importance of the business environment and competition
• How to develop your 'marketing mix' and produce a marketing plan
• Sales and customer care.