Description

Type

Course
Level

Intermediate
Methodology

Online

Duration

Flexible
Start date

Different dates available

Digital Marketing Training is a 100 Hours Comprehensive Activity Driven Course that has been developed to assist participants with in depth understanding of Online/Digital Marketing Channels, Processes, Tools & Techniques.

Facilities

Online

Start date

Different dates availableEnrolment now open

About this course

Course objectives

Upon completion of this Hands-On Digital Marketing Course, participants will be able to:
Gain in depth understanding of Online/Digital Marketing Channels like Google AdWords, Social Media, Email, Search Engine Optimization, Affiliate & Mobile Marketing
Create and Execute Digital Marketing Campaigns to Promote Product/Service and Increase Revenues
Use Web Analytics to Analyze & Optimize Digital Marketing Campaigns
Prepare for Industry Recognized, Google & Facebook Certifications
Get Assistance for cracking Digital Marketing Jobs Interviews at First Attempt
Access to Online Resource Center for Downloadable Templates & Checklists which help you Excel at Work

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Reviews

Subjects

Media
Social Media
SEO
Digital Marketing
Design
Approach
Email
Budgeting
Marketing
Media Marketing
Optimization
Competitor Analysis
Remarketing
SEO Implementation
Content Plan
Account Setting
Paid Advertising

Teachers and trainers (1)

Name Name

Teacher

Course programme

Digital Marketing Snapshot

Why Digital Marketing
India Digital Marketing Trends and Forecast
Career Outlook for Digital Marketing Professionals (Companies needed Digital Marketing Professional)
Exploring Various Digital Assets :- Website Plan/Apps/Social Media Groups
Asset-focused Content, User Experience and Navigation in-line with Business Goal
Digital Marketing Roadmap
Course Structure & Methodology

Search Engine Optimization (SEO)

SEO Implementation Roadmap
How to manage Domain & Hosting Panel
Learn Site Planning
Static and Dynamic Websites: WordPress, Joomla, Drupal, Magento Installation, Plugins
Micro-format Data
Site Navigation
Page Speed
Relevancy
Keyword Research & Planning
Content Plan
Analytics and Webmaster Set Up
Analytics and Webmaster Integration
SEO Based Custom Reports
On Page and Off Page
Local SEO
International (Multilingual) SEO
Link Building Strategy (Guest Blogging, Forum Posting, Q&A, Blogging)
Competitor Analysis
SERP Check and Improvement

Google AdWords

Selecting the Campaign Type
Creating Relevant Ad Groups
Adding Keywords Specific to Ad Group
Concept of Negative Keywords and Search Terms
Selecting the Network Type
Choosing the Right Device
Adding Demographic Information
Language Selection
Bids Strategy
Budget Strategy
Ad Extension Types
Scheduling Ads
Ad Rotation and Frequency Capping
IP Exclusion
Dynamic Search Ads
Ad Types
Audience Selection
Auto Targeting (Dynamic Ads)
Dimensions (Date, Time, Gender)
AdWords Opportunities
Conversion Tracking
Reporting and Analysis
About MCC
Keyword Planner
Display Planner
Ad Preview and Diagnosis
Managing Dashboard
User Management
Shared Library
Billing
Account Setting
Linked Account
About Google Support
Bulk Operations
AdWords Editor
Customer Email Campaign
Gmail Sponsored Promotion

Facebook Paid Advertising

Introduction
Business Goal
Budgeting
Audience Segmentation and Selection
Types of Campaign - Branding Vs Lead Generation Vs Awareness
Advert Set
Advert Types - Likes, Conversion, Mobile Apps, Video, Custom Audience
Creative Design
Remarketing
Audience Selection
Facebook
Analyze and Audit
Reporting
Strategy
Managing Response

Organic Social Media Marketing

Business Goal
Plan
Type of Content (Photos, Videos, Text, Links)
Content Generation
Content Distribution Plan , Frequency
Creative Design
Analyze
Reports
Social Media Listening
Page Design
Group Plan
Google Plus
Facebook
Twitter
LinkedIn

Content Marketing

Research
Content Plan & Strategy
User Generated or Company Generated
Type Of Content (Video, Images, Text, White Paper, Success Stories, Reviews, E books, Case Studies, Content Hierarchy)
Content Creation (Title , SEO, Length of Content)
Type Of Distribution , Re-Purposing Content, Reduce-Reuse-Repurpose
Distribution (Paid and Organic) , Content Amplification
Optimizing the Distribution Spend
Social Media with Content Marketing
Reports

Email Marketing

Email Service Provider
Email Goal
Email Creative Design (Device Specific)
Text Vs Image Vs HTML
Best time to send email
Landing Page Design
List management
Content Plan
Auto Scheduler Mail, Auto Responder
Ip Black List
Spam Policies
Subscriber List
Opt In List
Email Campaign Analysis
Tracking
A/B Testing
Bounce rate

Mobile Marketing

Mobile Apps
Mobile Ads
Type of Devices
Connection Based Ads
Types of Ads - Video, Image, GIF
Report Analysis
Customer Push Notification
App Usage Reports
Types of Apps
App Demo - Video , Images
App CTA
App Discoverable location
SEO - App Store Optimization
Feedback and Reviews
Affiliates
Re Engagement

Web Analytics

Demo
Metrics Details
Standard Reports
Device Based Analytics (Web and Mobile Apps)
Integration with Webmaster, AdWords Google Display Network
Custom Report
Events Tracking
Goal Set Up
Cross Device
Google Tag Manager
Users Permissions
Assessing Google Analytics Data
Alerts and Intelligence
Experiments A/B Testing
Re Marketing Code and List Management
Third Party Tools Introduction

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Practitioners Approach To Digital Marketing

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Practitioners Approach To Digital Marketing

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