Relationship Marketing - Virtual Training
Short course
Online
Description
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Type
Short course
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.
Facilities
Location
Start date
Start date
About this course
"Gain knowledge of marketing principles and ideas to make most effective use of marketing support/materials
Understand the importance of relationship marketing and the life time value of customers
Understand the buying behaviour of organisations
Review current marketing activity and discuss ways to maximise impact
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Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 13 years
Subjects
- Relationship Marketing
- Marketing
- Marketing Tools
- Marketing Strategy
- Marketing Communications
- Marketing Segmentation
- Relationship
- Marketing Practices
- Theories of Marketing
- Personal Marketing
Course programme
09:30 - 09:45 Coffee & Course Objectives
09:45 -10:10 Theories of Marketing (The 7 Ps and best marketing practices)
10:10 - 10:30 TASK 1 (Strategic marketing options)
10:30 - 10:45 TASK 2 (What is relationship marketing?)
10:45 - 11:00 Coffee
11:00 - 11:30 The Importance of Relationship Marketing (Lifetime values using pre-course assignment part 1)
11:30 - 12:00 Your Marketing Choices (The Marketing Mix)
12:00 - 13:00 TASK 3 (Impersonal v Personal Marketing)
13:00 - 14:00 Lunch
14:00 - 14:20 Organisational Buying Behaviour (Wind's 12 Stage Model)
14:20 - 14:40 TASK 4 (Developing Relationships with the Five Types of Group Decision Makers)
14:40 - 15:00 Planning and Control (Using the SOSTT +4Ms effectively)
15:00 - 15:30 TASK 5 (Using work completed in the pre-course assignment part 2, delegates w ill develop their marketing ideas around a specific campaign)
15:30 - 16:30 TASK 6 (Using work completed in the pre-course assignment part 3, delegates will discuss ways of measuring effectiveness of different marketing options.)
16:30 - 16:45 Summary & Action Plans Agreed
"Relationship Marketing - Virtual Training