Press Release Writing

Press Release Writing

(1 day)

Ideal for

Executives and managers who need to produce effective press releases.

Benefits

Journalists are deluged with information. Crafting a press release that will hook them in and keep them reading is more important than ever. This training session gives delegates the skills to write an attention-grabbing press release.

Content of the course

• Pitching the best information at the right level
• What journalists expect from press releases and how they use them
• Achieving a balance between client expectations and reality
• Effective structures and appropriate styles (what works and what doesn't)
• Individual tutorials: all delegates will write at least one press release from an initial briefing
• An assessment of samples delegates may bring with them, in the light of the day's discussions