Pricing and Distribution Management (Byte Size Skills Course)

Pricing and Distribution Management Course In this course, we look at the price and place elements of the marketing mix. Pricing is a key ingredient of the marketing mix and one that creates revenue. We look at three ways of deciding pricing levels in the market and show the importance of a marketing-orientated approach. Generally, price is a controllable variable in the mix. In the UK, there are new challenges to marketers with the introduction of the euro as a base currency for business to business dealings in Europe.   By the end of this course you will be able to: appreciate the role of pricing in the marketing mix differentiate between key approaches to pricing products, and evaluate their relative strengths and weaknesses in given situations distinguish between strategic and tactical pricing situations recognise the factors which lead to price-based competition appreciate the challenges to European marketers of the introduction of the euro explain the strategic and tactical importance of distribution management distinguish between direct and indirect distribution systems identify key changes in the distribution environment select appropriate distribution channels for given products and services.