Product and Services Management (Byte Size Skills Course)
Course
In Bude
Description
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Type
Course
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Location
Bude
Product and Services Management Course To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences. By the end of this course you will be able to: define the elements of products and services undertake product analysis to identify components of successful products identify the unique characteristics of service products detail the new product development process and explain the importance of its management distinguish between products in different stages of the product life cycle and select appropriate management actions identify key branding decisions.
Facilities
Location
Start date
Start date
Reviews
Subjects
- IT
- Management
- IT Management
- Skills and Training
Course programme
Syllabus
Introduction
Objectives
Products
Services
Branding
Product life cycle
New product development
Summary
Tutor-marked Question Paper
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Product and Services Management (Byte Size Skills Course)