Product Management: Product Market Strategy

Overview 6 lectures 01:54 Overview This is an introduction to developing a market strategy specifically for your product or product line. Hence we call it at product market strategy. Some might call it a product plan. If you add additional things like more organizational financials, human resources and legal issues then you could call it a business plan. This strategy or plan is about defining a specific target market(s) and “how” that market will be penetrated or developed for a product and/or product line. Pulling this comprehensive strategy together is not easy and is perhaps the reason about 40% of products fail in the marketplace. It will take you at least a week to develop, but perhaps more like three months or more, especially if the research has not yet been done. But when done, you will have a significant strategy that will work. All too frequently companies wait to develop major parts of this strategy just before product introduction. Doing so does not enhance the chances of success. Much of this work should be done before development proceeds. Introduction Learning Objectives Suggested Reading Materials Suggested Reading Materials to suppliment this course. Lessons About the Exercises in this course and Resources Overview 6 lectures 01:54 Overview This is an introduction to developing a market strategy specifically for your product or product line. Hence we call it at product market strategy. Some might call it a product plan. If you add additional things like more organizational financials, human resources and legal issues then you could call it a business plan. This strategy or plan is about defining a specific target market(s) and “how” that market will be penetrated or developed for a product and/or product line. Pulling this comprehensive strategy together is not easy and is perhaps the reason about 40% of products fail in the marketplace. It will take you at least a week to develop, but perhaps more like three months or more, especially if the research has not yet been done. But when done, you will have a significant strategy that will work. All too frequently companies wait to develop major parts of this strategy just before product introduction. Doing so does not enhance the chances of success. Much of this work should be done before development proceeds. Introduction Learning Objectives Suggested Reading Materials Suggested Reading Materials to suppliment this course. Lessons About the Exercises in this course and Resources Overview This is an introduction to developing a market strategy specifically for your product or product line. Hence we call it at product market strategy. Some might call it a product plan. If you add additional things like more organizational financials, human resources and legal issues then you could call it a business plan. This strategy or plan is about defining a specific target market(s) and “how” that market will be penetrated or developed for a product and/or product line. Pulling this comprehensive strategy together is not easy and is perhaps the reason about 40% of products fail in the marketplace. It will take you at least a week to develop, but perhaps more like three months or more, especially if the research has not yet been done. But when done, you will have a significant strategy that will work. All too frequently companies wait to develop major parts of this strategy just before product introduction. Doing so does not enhance the chances of success. Much of this work should be done before development proceeds. Overview This is an introduction to developing a market strategy specifically for your product or product line. Hence we call it at product market strategy. Some might call it a product plan. If you add additional things like more organizational financials, human resources and legal issues then you could call it a business plan. This strategy or plan is about defining a specific target market(s) and “how” that market will be penetrated or developed for a product and/or product line. Pulling this comprehensive strategy together is not easy and is perhaps the reason about 40% of products fail in the marketplace. It will take you at least a week to develop, but perhaps more like three months or more, especially if the research has not yet been done. But when done, you will have a significant strategy that will work. All too frequently companies wait to develop major parts of this strategy just before product introduction. Doing so does not enhance the chances of success. Much of this work should be done before development proceeds. Overview This is an introduction to developing a market strategy specifically for your product or product line. Hence we call it at product market strategy. Some might call it a product plan. If you add additional things like more organizational financials, human resources and legal issues then you could call it a business plan. This strategy or plan is about defining a specific target market(s) and “how” that market will be penetrated or developed for a product and/or product line. Pulling this comprehensive strategy together is not easy and is perhaps the reason about 40% of products fail in the marketplace. It will take you at least a week to develop, but perhaps more like three months or more, especially if the research has not yet been done. But when done, you will have a significant strategy that will work. All too frequently companies wait to develop major parts of this strategy just before product introduction. Doing so does not enhance the chances of success. Much of this work should be done before development proceeds. Overview This is an introduction to developing a market strategy specifically for your product or product line. Hence we call it at product market strategy. Some might call it a product plan. If you add additional things like more organizational financials, human resources and legal issues then you could call it a business plan. This strategy or plan is about defining a specific target market(s) and “how” that market will be penetrated or developed for a product and/or product line. Pulling this comprehensive strategy together is not easy and is perhaps the reason about 40% of products fail in the marketplace. It will take you at least a week to develop, but perhaps more like three months or more, especially if the research has not yet been done. But when done, you will have a significant strategy that will work. All too frequently companies wait to develop major parts of this strategy just before product introduction. Doing so does not enhance the chances of success. Much of this work should be done before development proceeds. This is an introduction to developing a market strategy specifically for your product or product line. Hence we call it at product market strategy. Some might call it a product plan. If you add additional things like more organizational financials, human resources and legal issues then you could call it a business plan. This strategy or plan is about defining a specific target market(s) and “how” that market will be penetrated or developed for a product and/or product line. Pulling this comprehensive strategy together is not easy and is perhaps the reason about 40% of products fail in the marketplace. It will take you at least a week to develop, but perhaps more like three months or more, especially if the research has not yet been done. But when done, you will have a significant strategy that will work. All too frequently companies wait to develop major parts of this strategy just before product introduction. Doing so does not enhance the chances of success. Much of this work should be done before development proceeds. This is an introduction to developing a market strategy specifically for your product or product line. Hence we call it at product market strategy. Some might call it a product plan. If you add additional things like more organizational financials, human resources and legal issues then you could call it a business plan. This strategy or plan is about defining a specific target market(s) and “how” that market will be penetrated or developed for a product and/or product line. Pulling this comprehensive strategy together is not easy and is perhaps the reason about 40% of products fail in the marketplace. It will take you at least a week to develop, but perhaps more like three months or more, especially if the research has not yet been done. But when done, you will have a significant strategy that will work. All too frequently companies wait to develop major parts of this strategy just before product introduction. Doing so does not enhance the chances of success. Much of this work should be done before development proceeds. Introduction Introduction Introduction Introduction Learning Objectives Learning Objectives Learning Objectives Learning Objectives Suggested Reading Materials Suggested Reading Materials to suppliment this course. Suggested Reading Materials Suggested Reading Materials to suppliment this course. Suggested Reading Materials Suggested Reading Materials to suppliment this course. Suggested Reading Materials Suggested Reading Materials to suppliment this course. Suggested Reading Materials to suppliment this course. Suggested Reading Materials to suppliment this course. Lessons Lessons Lessons Lessons About the Exercises in this course and Resources About the Exercises in this course and Resources About the Exercises in this course and Resources About the Exercises in this course and Resources Part 1: Process, Vision, Values & Definitions 16 lectures 32:01 Part 1: Pre-Lesson Assessment: Process, Vision, Values & Definitions Part 1: Pre-Lesson Assessment: Process, Vision, Values & Definitions Introduction to Agile Market Strategy for B2B Products Definitions and Concepts Product Lifecycle Framework Product Management Framework Readiness Checklist Plan Outline Plan Outline Exercise Post-Lesson Assessment: Plan Outline Post-Lesson Assessment: Plan Outline Pre-Lesson Assessment: Decision Making, Schedule, and Resources Required Pre-Lesson Assessment: Decision Making, Schedule, and Resources Required Decision Making, Schedule, and Resources Required Decision Making, Schedule, and Resources Required: Exercise Post-Lesson Assessment: Decision Making, Schedule, and Resources Required Post-Lesson Assessment: Decision Making, Schedule, and Resources Required Pre-Lesson Assessment: Vision and Values Pre-Lesson Assessment: Vision and Values Vision and Values Examples of Vision Statements Vision and Values: Exercise Post-Lesson Assessment: Vision and Values Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Pre-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers The Perfect Storm and Creating Insanely Great Customers: Market Status Perfect Storm: Exercise Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Pre-Lesson Assessment: Product Market Opportunity, Description and Value Pre-Lesson Assessment: Personas and Use Cases Product Market Opportunity, Description and Value Product Market Opportunity, Description and Value: Exercise Post-Lesson Assessment: Product Market Opportunity, Description and Value Pre-Lesson Assessment: Personas and Use Cases Part 1: Process, Vision, Values & Definitions The Perfect Storm and Creating Insanely Great Customers: Market Status The Perfect Storm and Creating Insanely Great Customers: Market Status Perfect Storm: Exercise Perfect Storm: Exercise Perfect Storm: Exercise Perfect Storm: Exercise Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Post-Lesson Assessment: The Perfect Storm and Creating Insanely Great Customers Post-Lesson...