Professional Certificate In Marketing

Those starting out a career in marketing or marketing related areas.

18 years or over with a minimum of 2 A-levels, Introductory Certificate or any general Bachelors or Masters Degree

OR successful completion of the Level 4 entry test

The Certificate level provides the key concepts of marketing and deals with fundamental issues which are important to marketers. This is a new syllabus for 2008/09. Anyone having completed the old syllabus, or part thereof, is still eligible to complete their studies.

Marketing Essentials
Explain how marketing has evolved
The contribution it make s to an organisation
Identify and explain the stages in the marketing planning process
Assess the key elements of the internal and external marketing environment
Identify the characteristics of the marketing mix (7 p's)

Assessing the Marketing Environment
Nature and scope of the internal marketing environment
Identify and explain the different characteristics of the micro environment
Assess impact on the marketing oriented organisation of PESTEL factors
Implications of pursuing both economic and environmental sustainability

Marketing Information and Research
Marketing research requirments for decision making
Usefulness of customers databases
Nature and scope research industry
Explain process of collection marketing and customer information
Appraise suitability of qualitative and quantitative research methodologies

Marketing for Stakeholders
Importance of stakeholders in marketing function
Importance of relationship marketing
Learn how marketing mix can be effectively co-ordinated
How to co-ordinate communications mix

When will I receive my results?

Results will be forwarded on as soon as they are received at the college. Please note that certificates, where awarded, can take up to 4 months to be received at the college before forwarding on to learners.

Part Exam and part coursework

Exam - Marketing Essentials, Marketing Environment

Exams are 1st Week of December, other exams are held in March, June and September

Coursework - Marketing Information and Research, Marketing for Stakeholders

The Institute’s examinations have been recognised as a prerequisite for promotions within the marketing field for many years. The certificate is a recognised professional qualification in its own right.