Marketing

Structure

Certificate

• Introduction to Business
• Introduction to Business Communication
• Introduction to Quantitative Methods
• Introduction to Marketing

Diploma part one

• Economic Principles and their Application to Business
• Organisational Behaviour
• Quantitative Methods for Business and Management
• Principles of Marketing

Diploma part two

• Marketing Policy, Planning and Communication
• Marketing Information Systems
• Marketing in Action

Plus two from Principles of Business Law, Human Resource Management,
Systems Analysis and Design

Advanced Diploma

• Corporate Strategy and Planning
• Strategic Marketing Management
• International Marketing
• Integrated Marketing Communications
• Contemporary Issues in Marketing