Professional Diploma in Digital Strategy and Planning
Short course
Online
Refine planning capabilities in key areas
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Type
Short course
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Level
Intermediate
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Methodology
Online
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Duration
3 Months
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Start date
Different dates available
If you are interested in consolidating the essential skills needed to manage a digital marketing strategy for your organisation, consider the Professional Diploma in Digital Strategy and Planning. This course will help you to refine planning capabilities in key areas from social customer service and digital communications, to budget and personnel.
Facilities
Location
Start date
Start date
About this course
The aims of the programme are to:
Learn how to successfully drive your organisation’s digital marketing activity.
You will be introduced to the key considerations underpinning strategy and planning, and the evolution of traditional marketing into a practice that incorporates digital tools and technologies.
You will be able to implement these tools and technologies to execute strategic plans and achieve high level objectives.
The module will also introduce and contextualise key digital specialisms including SEO, PPC, Digital Display Advertising, Email Marketing, Mobile Marketing, and Social Media Marketing, as well as Analytics.
Digital Marketing Institute (DMI)
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Course rating
Recommended
Centre rating
Shoyode Fatimoh Olabisi
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing
- Email Marketing
- Digital Marketing
- Planning
- Communications
- Social Media
- Mobile Marketing
- Digital Channels
- Digital Communications
- Traditional Communications
Course programme
Section A
Introduction to Strategy and Planning
Traditional Communications
Section B
Digital Communications
Digital Channels
Social Media Marketing
Section C
Email Marketing
Mobile Marketing
Mobile Marketing
The exam is 180 minutes long (3 Hours) and consists of 200 questions. The passing score for this exam is 60%. All candidates may take the computer-based examination up to three times. Should a candidate fail their first exam attempt, they must repeat the exam within their exam authorisation period of 6 months. Exams are delivered on the international PearsonVUE System and the score report is made available straight after the exam session.
A range of different question item formats are used within the Professional Diploma in Digital Marketing (Syllabus Version 5.0) as follows:
- Multiple Choice Questions (MCQ)
- Image supported Multiple Choice Question (MCQ)
- ‘Matching’ or Drag and Drop Question
- ‘Hot Spot’ Question
Professional Diploma in Digital Strategy and Planning