Professional Diploma In Marketing

Course suitability

People seeking to take the next career move in marketing.

Entry qualifications

CIM Professional Certificate in Marketing
OR Any business or marketing Bachelors or Masters degree where a minimum of one third of the credits come from marketing (or equivalent). For example, a degree is 360 credit points over three years, an applicant will need 120 credit points.

OR a minimum of three year’s approved experience in a marketing practioner role and be able to pass the level 6 entry test

Information about the course

This stage is intended to provide a more operational view of marketing and is intended for people in a supervisory or managerial position.

Course content

A breakdown of the course modules is as follows:

Marketing Planning Process
Marketing & The Planning Process, The Organisational Context, The Marketing Audit, Information for Planning, Segmentation & Planning Controls, Formulating Strategy, Managing the Brand, Developing the Product Portfolio, Pricing Strategies, Distribution and Promotional Decisions, Planning Customer Service Excellence, implementation in context.

Delivering Customer Value
Product management and development, Branding,Pricing,Channel management, Marketing communications (internal and external) and customer service.

Project Management in Marketing

Identify the organisation's information needs, develop an effective business case, undertake a risk assessment, design, develop significant marketing programmes, integrate a range of marketing tools and techniques, monior and measure effectiveness

Managing Marketing
Marketing Management Overview, Marketing and the Organisation, Building Marketing Teams, Managing and Developing Marketing Teams, Managing Change, Setting up Projects, Planning and Controlling Projects, Managing Information and Knowledge, Gathering and Storing Information.

Additionality

When will I receive my results?

Results will be forwarded on as soon as they are received at the college. Please note that certificates, where awarded, can take up to 4 months to be received at the college before forwarding on to learners.

Assessment

Corsework and Examination.

Delivering Customer Value through Marketing is the module with an exam, the other three are all coursework, each requiring 6,000 word reports.

Progression

Professional Postgraduate Diploma in Marketing