Promoter course

Scuola Euro Formation

Course

Online

£ 244.13 VAT inc.

*Indicative price

Original amount in EUR:

280 €

Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

The promoter deals with the promotion of products, services, events and initiatives of various kinds. His business is part of direct marketing and sales, and is usually called upon to carry out promotional activities at the launch of a new product or brand, for inaugurations and new openings, or on the occasion of events and initiatives such as exhibitions, fairs. , concerts, fundraisers. Many sectors rely on the work of promoters to meet customers: food & beverage, IT and electronics, fashion, beauty and personal care, sports, banking, telephony and telecommunications. Typically the promoter works in points of sale, supermarkets, shopping centers and fairs, usually at a stand (in-store promotion), or outdoors in very crowded places such as streets, squares, stations and airports (out-store promotion). The main activity of the promoter is to approach customers or passers-by for attempted sales and face-to-face promotion: the promoter illustrates the products or the brand (and possibly proposes a proof) in order to guide customers to purchase, provides information on events and initiatives, distributes flyers, gifts and gadgets. In some cases, the visibility of the stand is exploited for the collection of contacts and lead generation activities: the promoter's task is to have the user fill in a registration form, or make an appointment or a reservation. Promoters are also required in the non-profit sector, in particular for fundraising in favor of non-profit organizations and NGOs:

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

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Subjects

  • Marketing

Course programme

I MODULE: Description of the Promoter's Job: promotion of products, services, events and initiatives of various types and objectives of the supervision of a promotional stand and of the field marketing and sales activities carried out by the promoters II MODULE: What does a promoter do: set up the stand and exhibit products, intercept and get in touch with passers-by, record the contact details of intercepted customers and draw up reports on the activity carried out at the end of each working day III MODULE: The skills of a good promoter: sales experience . attitude to work with the public, customer focus, dynamism, interpersonal and communication skills IV MODULE: Promotions and merchandising in the point of sale: guidelines of the ECR Legal Commission for risk management MODULE V:

See related categories

Promoter course

£ 244.13 VAT inc.

*Indicative price

Original amount in EUR:

280 €