Protocol and Event Management - Level 2

Protocol and Event Management Role and Responsibilities
Managing the protocol and events function
Exhibitions, conferences, visits and events – national and international Communication appropriate for guests, audiences and stakeholders
Risk and crisis management for different events
Budgeting and cost control

Project Management in Protocol and Events
Project management principles and approach applied to events
Measuring and monitoring the effectiveness of the planning and the resulting event
Managing and maintaining the quality of the range of external suppliers Resources required to manage events efficiently
Role and responsibilities before, during and after the event

PR and Marketing for Successful Events
Identifying target markets and objectives
Clarifying message for each market Appropriate channels to reach guests, audiences and stakeholders
Promoting organisation’s brand and enhancing its reputation
Evaluation, feedback and lessons learned

Building and Maintaining Strong Relationships
Principles of durable relationships
Building strong relations with your internal clients; suppliers, agents and contacts
Building diplomatic relationships with Embassies and Missions
Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
Promoting cross cultural understanding of history and traditions

Meetings at Home and Abroad
Pre-meeting preparation including seating, translators/interpreters, and timings
Chairing, participating, agenda, minutes, follow-up and action plans
Order of dignitaries for entering a room, introductions, talking and making presentations
Conflict resolution, decision-making and problem-solving