Public Relations
Short course
Inhouse
Description
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Type
Short course
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Methodology
Inhouse
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Duration
1 Day
Discover what public relations really is, how to create your own public relations plan, define your key messages, learn techniques for successful idea generation, how to write a press release, gain press release samples and templates, and evaluate your PR.
Important information
Government funding available
Reviews
Teachers and trainers (1)
Carl Duncker
Facilitator
Carl Duncker, a leading UK marketing trainer, delivers Marketing training courses to business leaders, entrepeneurs and public sector managers. Carl is a Chartered Marketer with the Chartered Institute of Marketing. With 15 years of marketing management within b2b, b2c and public sector organisation Carl brings a unique wealth of experience.
Course programme
Public Relations Course Structure
The PR training course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.
Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of public relations.
Public Relations Course Overview
What is PR?
The Truth about PR
What PR is not - the difference between PR and Advertising
Case Studies: BT; Gambling Bill Campaign
What PR can do for you
- Fundamentals of the PR process and PR strategy
- 9 stages of effective PR Planning
- How to understand your current positioning
Case Study: Yorkie
- Defining your PR objectives
Case Studies: Political Campaigns; BT
- Defining your Audiences
- Defining your Key Messages
Case Studies: New Labour; Direct Line
- Selecting target media
- Idea Generation
Case Studies: Which Car?; Peugeot; Powergen
- Successful ideas for PR
- Small business public relations
Putting it all together for an Effective PR Strategy
Setting up your PR Program
How to Write a Press Release
Press Release Samples and Templates
- New Product/Service Launch
- New Appointments
- Charity
- Industry Announcement
- Business Expansion
- New Business press release templates
- Survey
Media Packs
How to get Feature Articles
Top Tips for Getting the Most From Journalists
Writing a Query Letter
Writing a Pitch Letter to Editors
PR Evaluation
Your PR Strategy Outline and Feedback to Delegates
Additional information
Students per class: 12
Public Relations