Putting the PRofit in PR

Putting the PRofit in PR

Benefits of attending:
· High quality training by experienced marketing professional
· Practical exercises to support the learning process
· Training can be geared to your individual organisation's situation

Outline of programme:

In our PR workshop you will learn to make the most of the media, at the lowest cost. The topics covered include:

· What is public relations?
· Who are our publics?
· The difference between PR and advertising
· How to identify a good story
· Dealing with a crisis - it could happen to you
· How to write a press release
· The yawn test - how to apply it to your work
· Writing a headline that grabs attention
· When a picture is worth a thousand words
· Choosing and using features
· Mechanics of a press release - the do's and don'ts
· 'I didn't say that!' Embargoes, exclusives and leaks
· Techniques for radio and TV
· Being the local expert

Duration: This course normally operates as a 1-day course, depending on the depth required and issues which need to be covered. It can also be run as part of a series, together with Marketing, Dynamic Direct Mail, Managing the Customer, and Analysing the Effectiveness of Marketing Tools.