Master

In Poole

Price on request

Description

  • Type

    Master

  • Location

    Poole

  • Duration

    1 Year

Develops advanced level knowledge and capabilities in written and oral communication, corporate public relations, interactive media strategies, research methods and campaign planning. Suitable for future public relations advisers who are seeking to make their mark in the world and is taught by an academic team with a strong industry and research record.

Facilities

Location

Start date

Poole (Dorset)
See map
Bournemouth University, Fern Barrow, Talbot Campus, BH12 5BB

Start date

On request

About this course

The programme is designed for those with an honours degree, typically 2:1 or above.
Preferred subjects: All subjects considered
If English is not your first language: IELTS 7.0 (Academic) or above.

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Reviews

Course programme

MA Public Relations

Delivery method:
Full-time
Course Reference: MAPR

Course Overview

This course was previously called MA Public Relations Practice.

Bournemouth University is one of the pioneers of public relations studies and research in the UK and continues to lead in this field.

It addresses the needs of students and their future employers by fostering knowledge and skills in public relations, communication and analysis. There is a strong emphasis on developing a strategic perspective of organisational and corporate communications.

This qualification, recognised by the Chartered Institute of Public Relations and the Chartered Institute of Marketing, is aimed at new entrants and early stage professionals.

Students who gain the MA Public Relations are candidates for employment in all sectors of public relations – consultancy, governmental and not-for-profit whether for in-house or consultancy operations. Many graduates move straight into public relations posts after they finish at BU.

The MA Public Relations continues to be shaped by staff whose research is recognised nationally and internationally. They were part of the Media School research team whose output was rated as 50% world or international level in the 2008 Research Assessment Exercise. This was the second-strongest research performance at Bournemouth University.

The academic team maintain strong links with the public relations industry which results in guest lectures from experts, live briefs to develop strategic and creative skills, master classes and employment opportunities.

They are members of the main public relations professional and academic bodies including the Chartered Institute of Public Relations, International Public Relations Association, Euprera and the Institute for Public Relations. Dr Tom Watson is the European academic member of the US-based Commission for Public Relations Measurement and Evaluation.

Students from all over the world come to Bournemouth to study on MA Public Relations. In addition to Britons, the degree has attracted students from countries including France, Germany, China, Taiwan, Bulgaria, Hungary, India, Venezuela, Slovenia, Greece, Poland, Sweden, Denmark, Uganda, Mauritius, Indonesia, Russia, Romania, Turkey, Pakistan, and the United States.

The MA Public Relations degree primarily addresses:

  • Principles of public relations, positioning the discipline firmly as an applied communication and management science;
  • The development of public relations and integrated marketing communication programmes based on communication strategies, message construction and measurement of effectiveness;
  • The acquisition of a range of professional skills for presentation and relationship building;
  • The role of research in public relations and the systematic research procedures required for effective investigation and strategic decision making;
  • Writing skills for PR including the ability to communicate effectively in a number of tones, registers and styles of language;
  • Oral communication skills for the transmission of PR messages via press conferences and interviews;
  • Campaign planning, which allows students to develop their own campaign while reflecting upon it critically from theoretical and practical standpoints;
  • The nature of interactive technologies and social media, related to public relations strategy and practice.

Public Relations

Price on request