Watermill Training

Writing Press Releases

Watermill Training
In Wimborne

Price on request
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Important information

Typology Workshop
Location Wimborne
Duration 1 Day
  • Workshop
  • Wimborne
  • Duration:
    1 Day
Description

This workshop outlines how to draft a professional-looking and effective press release. Delegates will appreciate the appropriate structure for a release - and when to ignore it. They will also understand the need for accurate and concise writing, and what the journalist is looking for, as well as when not to use a press release.

Facilities (1)
Where and when
Starts Location
On request
Wimborne
Watermill Training Ltd Crane House, 7 Water St Cranborne,, BH21 5QB, Dorset, England
Starts On request
Location
Wimborne
Watermill Training Ltd Crane House, 7 Water St Cranborne,, BH21 5QB, Dorset, England

Course programme

Writing Press Releases Overview
This workshop outlines how to draft a professional-looking and effective press release. Delegates will appreciate the appropriate structure for a release - and when to ignore it. They will also understand the need for accurate and concise writing, and what the journalist is looking for, as well as when not to use a press release.
Level
This workshop is designed for account executives and in-house practitioners who wish to develop basic press release writing skills. The style is participative and based on analysing, criticising and reworking practical examples.
Content
  • Structuring press releases: the 6W's
  • Headlines and hooks
  • Quotations that add value
  • Finding the news angle
  • Linking press releases and media coverage
  • Beyond the press release
Outcomes
Delegates who complete this course will be more effective when writing press releases. This effectiveness will be based on a clear understanding of the role of the press release and when to use them - and when not to.

Linkages: this workshop underpins Writing Skills for Public Relations as well as Writing Press Releases Masterclass
Maximum number of delegates: 12
Delivery: one-day workshop available as an accelerated day

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