Public Relations

The Educators

Vocational qualification

Online

£ 135 VAT inc.

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Description

  • Type

    Vocational qualification Level 3

  • Methodology

    Online

  • Class hours

    60h

  • Duration

    3 Months

  • Online campus

    Yes

  • Personal tutor

    Yes

An effective Public Relations strategy will support an organisation’s corporate plan. This course will define a pragmatic approach to PR and show delegates how public relations can become an integral part of corporate strategy. Particular emphasis is given to looking at practical ways in which a PR strategy can be created. Aspects of communication theory are covered, but most time is spent examining the case studies.

About this course

Topics include:

1-The nature of public relations

Definition of Public Relations
Mexican statement
Differences between: Public Relations, Marketing, Advertising, and Propaganda
Public Relations as a management function and its position within an organisation Role and duties of a Public Relations manager
2-The uses of Public Relations

Use of Public relations in: Financial markets, International markets, Parliamentary liaison, Commercial markets, Non- profit organizations, Community relations, Crisis situations
3-The Publics of Public Relations

Provide a suitable definition of publics in respect of Public relations
Identifying major publics of an organisation
Identify relevant, practical and economical ways of communicating with identified publics in a given scenario
The consequences of failing to identify or target the correct publics
The differences between: A market segment and publics, A target audience and a target market, Publics and a target audience
4-The communication process

Communication process, including noise
Elements involved in the communication model
What is meant by noise in the communication process
Feedback as an essential part of the communication process and the dangers of not reacting to feedback
5-The following topics will be briefly addressed trough the seminar

STEEPLE, SLEPT or PESTLE
Statutory legislation and voluntary controls
Copyright, patent, trade-mark, plagiarism, brand and logo and the legal implications of each
Differences between libel, slander and misrepresentation

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Reviews

Subjects

  • Public Relations
  • PR training
  • Public
  • Communication Training
  • PR
  • Relationship Building
  • Writing
  • Content Management
  • Article Marketing
  • Marketing Communications

Teachers and trainers (1)

Mac Taslimi

Mac Taslimi

Course Director

Course programme

Topics include:

1-The nature of public relations

  • Definition of Public Relations
  • Mexican statement
  • Differences between: Public Relations, Marketing, Advertising, and Propaganda
  • Public Relations as a management function and its position within an organisation Role and duties of a Public Relations manager

2-The uses of Public Relations

  • Use of Public relations in: Financial markets, International markets, Parliamentary liaison, Commercial markets, Non- profit organizations, Community relations, Crisis situations

3-The Publics of Public Relations

  • Provide a suitable definition of publics in respect of Public relations
  • Identifying major publics of an organisation
  • Identify relevant, practical and economical ways of communicating with identified publics in a given scenario
  • The consequences of failing to identify or target the correct publics
  • The differences between: A market segment and publics, A target audience and a target market, Publics and a target audience

4-The communication process

  • Communication process, including noise
  • Elements involved in the communication model
  • What is meant by noise in the communication process
  • Feedback as an essential part of the communication process and the dangers of not reacting to feedback

5-The following topics will be briefly addressed trough the seminar

  • STEEPLE, SLEPT or PESTLE
  • Statutory legislation and voluntary controls
  • Copyright, patent, trade-mark, plagiarism, brand and logo and the legal implications of each
  • Differences between libel, slander and misrepresentation

See related categories

Public Relations

£ 135 VAT inc.

The best Public Relations courses

See all

See all