Public Relations : Introduction

Introduction to Public Relations

In today’s congested business world, reputation is everything. Above all other considerations, customers rank reputation with the highest level of importance. If your brand’s reputation paints a positive picture, your success story writes itself. But if there’s even slightest hint of negativity, you’re in for a rough ride. So, how can the modern business actively build and manage its reputation? The answer lies is positive public relations. PR is all about making the public think what you want them to think about your business. Whatever your business goals and target audience, success will always begin and end with public opinion.

This insightful tutorial offers a comprehensive overview of contemporary public relations management. Explore the nature and scope of public relations, how PR management works for the modern business and the benefits of a strong PR strategy. Study a breakdown of the public relations process, how communication forms the heart of all PR activities and the potential consequences of negative public opinion.