Public Relations Management – Level 1
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LCT, in my opinion, is one of the best training providers in London. The course was fantastic and greatly enhanced my knowledge of Public Relations. The training consultants were professional, friendly, approachable, and open to discussions. The customer service team was also great. I will certainly return in the future and will definitely recommend LCT to my colleagues. Thank you all for the great week!
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It was an overall exciting and enlightening experience.
← | →
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LCT, in my opinion, is one of the best training providers in London. The course was fantastic and greatly enhanced my knowledge of Public Relations. The training consultants were professional, friendly, approachable, and open to discussions. The customer service team was also great. I will certainly return in the future and will definitely recommend LCT to my colleagues. Thank you all for the great week!
← | →
Short course
In London
Become a Public Relations Manager!
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Type
Short course
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Level
Beginner
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Location
London
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Duration
1 Week
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Start date
October
other dates
Would you like to understand the markets and audiences and their different PR requirements? Emagister wants to help you by adding a new course! With the level 1 of this fantastic programme in Public Relations Management, you will learn how to practice PR successfully for the organisation you are working for!
This course will give you access to the range of approaches, techniques and methods required, enabling to write successfully and manage PR events and activities!
Are you ready to learning everything about PR Management? Visit emagister.co.uk and ask for further information about this fantastic opportunity!
Facilities
Location
Start date
Start date
Reviews
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LCT, in my opinion, is one of the best training providers in London. The course was fantastic and greatly enhanced my knowledge of Public Relations. The training consultants were professional, friendly, approachable, and open to discussions. The customer service team was also great. I will certainly return in the future and will definitely recommend LCT to my colleagues. Thank you all for the great week!
← | →
-
It was an overall exciting and enlightening experience.
← | →
-
LCT, in my opinion, is one of the best training providers in London. The course was fantastic and greatly enhanced my knowledge of Public Relations. The training consultants were professional, friendly, approachable, and open to discussions. The customer service team was also great. I will certainly return in the future and will definitely recommend LCT to my colleagues. Thank you all for the great week!
← | →
Course rating
Recommended
Centre rating
Elisaveta Maurel
Esther Lelei
Elisaveta Maurel
Al Ruqaishi
Hanan Al-Muhannadi
Rand Agha
Muazu Haruna
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 15 years
Subjects
- PR training
- PR
- Media
- Public
- Writing
- Target markets
- PR Events
- Electronic Media
- Mobile Technology
- Public Relations
- Marketing Executives
- Not For Profit Organisations
- PR Management
- Public relations management
- Public Sector
- Marketing
- Advertising
- Sales
- PR Channels
- Print Media
Course programme
What is PR - Public Relations?
·Objectives and key elements of
Public Relations
·Importance, benefits and challenges of Public Relations management
·How PR differs from marketing, advertising and sales
·Advantages and disadvantages of all
PR options
·Importance of PR internally
PR Channels
·Print media and its current and likely future role in PR
·Television and the impact it can have
·Radio - relying on voice only
·Mobile technology and increasing accessibility
·Social media and multi-media - growth, complexity and impact
Writing for all Media
·What makes a good story?
·How to win and keep reader’s attention
·Writing for print: marketing materials, news, features, editorial and letters
·Press releases which are published not ignored
·Writing effectively for electronic media
Target Markets
·Requirements of target audiences and stakeholders
·What are your competitors doing and how successfully?
·15 different types of research to find out the answers
·Identifying the most appropriate way to reach your audiences
·Pitfalls to avoid on messages and content
PR Events and Activities
·Organising, preparing for and delivering presentations
·Visits to your organisation by media and journalists
·Lobbying: advantages, risks and impact
·Sponsorship: maximising return on investment (ROI)
·Corporate social responsibility
Public Relations Management – Level 1