Reputation Management in a Digital World - Curtin University

edX

Course

Online

Free

Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

Learn how to develop, manage and protect a company’s online reputation through social media including Facebook and Twitter.With this course you earn while you learn, you gain recognized qualifications, job specific skills and knowledge and this helps you stand out in the job market.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Students should have an understanding of marketing and public relations concepts. Students also need an understanding of different online platforms.

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Reviews

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 8 years

Subjects

  • IT
  • IT Management
  • Management
  • Reputation Management

Course programme

In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation. You will experience: how to build a robust and sustainable online reputation the positives of building a strong participatory culture how to manage social media issues based on a real-life examples how to manage a crisis and respond appropriately across multiple platforms. Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world. The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising. Please note: The course consists of 6 modules, however, the entire course will be open for 8 weeks allowing a week at the start for student orientation and a week at the end to finalise assessments.

Reputation Management in a Digital World - Curtin University

Free