Retail Management Online Diploma - CPD Certified

Module 1

A Short Introduction to the Concept of Retail Management

So, in this first module you are going to learn the following:

What we mean by retail management
How to get involved in this industry
How your career can progress in retail management
Plus much more...


Module 2

Understanding the Role of Merchandising and Pricing

So, in this module you are going to learn the following:

What we mean by the term merchandising
How to merchandise correctly to increase sales
The importance of pricing and how to display products
Plus much more...


Module 3

The Sales Process and Dealing with Customers at the Checkout

In this module you are going to learn the following:

The checkout and the basic requirements
The importance of the point of sale concept
The personal characteristics that you need when dealing with this part of the process
Plus much more...


Module 4

Getting to Grips with Consumer Behaviour

So, in this module we will cover the following:

What we mean by consumer behaviour
How to interpret consumer behaviour for your own advantage
How to deal with issues related to their behaviour
Plus much more...


Module 5

Taking Trends and Targeting Customers Effectively

In this module you will learn the following:

Why trends are important to your store
How to take advantage of those trends in the most efficient way
Why targeting customers is so effective
Plus much more...


Module 6

The Importance of Communicating with Customers

In this module you are going to learn the following:

What we mean by communication in this instance
How to talk to customers
How to deal with customers that are not happy
Plus much more...


Module 7

Getting to Grips with the Retail Environment

In this module you will learn the following:

Civil litigation initial procedures
The key things that you need to be able to understand
Creating the perfect environment for your customers
Plus much more...


Module 8

Buying Products and Building that Relationship

In this module you will learn the following:

The importance of the relationship with the customers
How to build that relationship in an effective manner
How to deal with any issues that may arise in the relationship
Plus much more...


Module 9

Dealing with the Management of Stock

In this module you will learn the following:

What we mean by stock management
The problems that arise from not keeping on top of stock management
How to control stock levels
Plus much more...


Module 10

Selecting the Store Location

In this module you will learn the following:

Why the location plays a role
How to identify the correct location
The difference it will make to your store
Plus much more...


Module 11

The Psychology of the Retail Layout

In this module you will learn the following:

The basics of the psychology of the store
What you are trying to achieve with psychology
How effective psychology is going to be in the success of your store
Plus much more...


Module 12

Dealing with Suppliers and Receiving Goods

In this module you will learn the following:

How to make sure that you have the correct suppliers
Dealing with issues with suppliers
How to receive goods in the correct manner
Dealing with damaged or problem goods
Plus much more...


Module 13

Considering Security and Security Procedures

So, in this module you will learn the following:

The basics of security
The types of security that you may need in your store
The basics of security procedures
Plus much more...


Module 14

Getting your Team Together and Communicating

In this module you will learn the following:

The importance of getting the right team together
How to unite your team
Dealing with issues within your team
Plus much more...


Module 15

Selling in Multiple Channels

In this module you are going to learn the following:

What we mean by multiple channels
The key things that you need to have in place
How to take advantage of multiple channels
Plus much more...


Module 16

The Keys to Basic Retail Marketing

In this module you will learn the following:

The basic rules of retail marketing
The things you must avoid doing
How to get the most out of your budget
Plus much more...


Module 17

Managing Your Brand

In this module you will learn the following:

What we mean by brand management
The keys to successfully managing your brand
Key mistakes to avoid making with your brand
Plus much more...


Module 18

Health & Safety for Retail Stores

In this module you will learn the following:

The key rights held by the customer
What you are allowed to do as a trader
How to handle issues with customers
Plus much more...


Module 19

Customer Rights and Your Position as a Trader

In this module you will learn the following:

The key rights held by the customer
What you are allowed to do as a trader
How to handle issues with customers
Plus much more...