Search Engine Optimisation

Search Engine Optimisation (SEO) Techniques

Course Description

Learn how to achieve high ranking positions on search engines and increase traffic to your web sites.

Results on search sites such as Google, MSN and Yahoo are crucial in order to grow your audience. The higher a site appears in search results, the more people will find and visit it.

Although a specialised and ever changing discipline, essential search engine optimisation can be achieved easily by following simple rules and strategy. In this course, discussion of principals and technologies is supported by hands-on practice and real life examples. You can also choose a 'Get The Job Done' approach whereby your site is optimised (or a strategy for it is planned) during the training day.

If the aims or topics you require are not listed in this description, please contact Christina to see if the training can be adapted to include them.

Course Topics

Technology:

• Audience reach of the main Search sites
• How do the most popular Search Engines work?
• What is indexed and what isn't?
• Research
• Identifying popular & relevant keywords
• Competitor analysis.

Optimisation:

• Changes you can make on your web pages
• Off-the-page SEO influences & impact
• Avoiding problems with frames and dynamic sites
• Increasing the crawlability of your site
• Addressing duplicate content.

Strategy:

• Auditing SEO opportunities & limitations of your site
• Building an optimisation strategy for your site
• Defining keyword strategy
• Social media strategy.

Getting Listed:

• Submitting urls to Search Engines
• Paid listings
• Hiding pages from Search Engines
• Webmaster tools.

Metrics:

• Monitoring referrals from Search Engines
• Evaluating keyword performance
• Benchmarking.