SEM - Advanced PPC Advertising

The Chartered Institute of Marketing

Training

In London

£ 625 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    London

  • Duration

    1 Day

This course shows how to grow your Google adwords, Microsoft advertising and Facebook campaigns beyond simple keyword ads into a profitable investment of marketing budget.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Delegates will learn how to gain quick wins for their business by applying test and learn methodology to their paid search advertising and learn about the growing opportunities in social, mobile, local, shopping and video search.

Marketing or web managers who are required to plan and implement a PPC campaign in B2B or B2C markets. They will have either had experience of planning and running Google AdWords programs or have attended the one day introductory Search Engine Marketing course.

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Subjects

  • Advertising
  • Advertising Strategy
  • Advertising and Marketing
  • B2C Markets
  • B2b
  • B2B or B2C markets
  • B2B Markets
  • PPC Campaign
  • Search Engine
  • Engine Marketing
  • Google
  • Google AdWords

Course programme

Learning outcomes
  • The principles of paid search and quality based bidding (keywords, creatives, bids and landing pages) that drive success.
  • The key influencers on a PPC campaign.
  • How to perform keyword research to identify your audience and beat a competitor.
  • How to build a ROI model for any PPC market including for premium CPC.
  • How to identify the best bid position.
  • Apportioning PPC spend according to your aims.
  • How to get better results from your existing campaigns.
  • Collecting, measuring and managing PPC reporting.
  • Developing the right PPC mix for your market.
  • PPC copywriting that works for both the search engines and your audience.
  • How to put together a workable PPC plan.
  • Integrating products and your PPC program.
  • How to select an external search agency (from the Founder of the UK’s Original SEO).
  • Working more efficiently with your agency.
  • Using the right tools for the job.
  • The BIG rules for better PPC - within your teams and third party suppliers.
  • Optimisation for web, social, video, shopping and mobile.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

SEM - Advanced PPC Advertising

£ 625 + VAT

The best Other Advertising courses

See all

See all