Search Engine Optimisation (SEO)
Training
In Liverpool
Description
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Type
Training
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Level
Beginner
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Location
Liverpool
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Duration
1 Day
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Start date
Different dates available
Identify and shortlist relevant key words and phrases for your website. Choose an appropriate spread of key words and phrases for each page being optimised. Optimise on-page elements for your selected key words and phrases. Modify your website architecture to assist search engine optimisation. Check the progress in your website's search engine ranking. Choose appropriate tactics to complement your on-page optimisation. Suitable for: This workshop is primarily intended for business-owners wanting to maximise their prominence in organic search results, or staff tasked with maintaining websites and needing to take advantage of best practice search engine optimisation techniques.
Facilities
Location
Start date
Start date
About this course
Delegates should:
Be familiar with the Internet and the Web
Be familiar with writing or editing HTML / XHTML code or using a content management system to maintain their website
Have a Google / Google Adwords / Google Webmaster Tools /Google Analytics account; this enables you to use a range of tools during the activities
Reviews
Subjects
- SEO
- Search Engine Optimization
Teachers and trainers (1)
Ian Cockayne
Trainer
Course programme
Search engine optimisation is the process by which website owners and online marketers improve the quantity and quality of their website traffic coming from organic search results. This half day workshop focuses upon the core elements of this process, namely keyword analysis, on-page and on-site website optimisation techniques. The latter part of the workshop will outline complementary organic optimisation techniques, enabling delegates to create a long-term action plan suitable for their online marketing tactics.
Additional information
Search Engine Optimisation (SEO)