Search Engine Optimisation Training Course 2 Day

ONE-TO-ONE Training Workshop, relevant to you and your business.

Introduction
• What is Website Optimisation and Why is it Important
• What to expect from an SEO campaign

Website Design
• Search Engine Friendly Design
• Initial appeal
• Usability
• Interactivity
• Hindrances- Frames, Flash, JavaScript navigation systems
• The importance of Unique Content
• Call to action
• 404 pages and 301 redirects

Getting Started
• Understanding the Value of a Top Listing
• Knowing When To Target Keywords for Short and Long Tail
• Geo Targeting
• Competitor Analysis
• How to setup basic Google Analytics

Keyword Research
• Importance of Keyword Research in SEO & PPC Campaigns
• Customer analysis - how do buyers of your product/service search
• Competitor analysis - Extracting your competitors keyword list
• Suggestion and research tools
• Identifying broad, phrase and exact match
• Google and other tools
• How to pinpoint keywords to attract a particular geographic market or audience demographic
• Latent semantic indexing
• Implementing Your Keywords
• Additional E-Commerce implementation factors
• Keyword Research Software – FREE online access to our software

How To Optimise Your Website for the Search Engines
• URL Structure Why they are the Most Important Element
• Navigation Structure to Create Themes and Promote Important Pages
• Title Tags
• Header Tags H1 – H6
• Meta Tags Keywords and Description
• Images Alt Tags and Filenames
• Keywords Emphasis and Frequency
• Internal Linking and the Power of Internal Anchor Text
• Silo linking
• The importance of coding validation
• E-commerce requirements
• Website speed((


))
Day 2

Getting Indexed
• Search engine submission
• Google and Bing webmaster tools
• Creating and submitting HTML/XML sitemaps
• Search Robots and Understanding the Robots.txt file

Website Promotion – The Basics
• What is popularity?
• Why linking is important
• Types of links
• Social Media and Online Communities

Offsite Optimisation Techniques
• Directory Linking
• Article Submissions
• Press Release Submissions
• Forums commenting
• Blogging
• Social Bookmarking
• Generation & Submission of RSS Feeds
• Video Marketing
• Profile pages
• Using Twitter & Facebook
• List Building

Monitoring Your Success
• Understanding if a link is worthwhile
• Do/No follow
• How to check a page is Google indexed
• Google Page Rank principles
• Analysis Tools

Things To Avoid
• What is spamming
• Spamming techniques
• Google Penalties
• The importance of link diversity

Tools, Tips & Tricks
• Do’s and don’ts of SEO – list of things to avoid and how to be successful
• Google's Matt Cutts' tips on SEO
• SEO Glossary
• Overcoming Google indexing problems
• 10 linkbait strategies to build links and drive traffic
• Optimising for new types of search, Local search, product search, maps
• How to increase conversions
• Getting People To Come Back & Repeat Custom
• Directories You Must Be Listed On
• Do blackhat techniques work?
• How many links?
• PPC Vs SEO
• SEO strategy for new websites
• Automated Software To Save Time
• Loads of free resources, tools and software