Social Marketing for Business Course

Module 1: Introduction

• „ Social Media Introduction
• „ Creating an Google Account
• „ Setting Up Your Twitter Account
• „ Getting Your Twitter House in Order
• „ Why Facebook for Your Business?
• „ Using Facebook as a Business
• „ Setting Up Your Business Page
• „ Setting Your Cover Photo
• „ Tying It All Together

Module 2: Adjusting Your Facebook Settings

• „ Adjusting Your Settings
• „ Updating Your Page Info
• „ Tips for Getting 25 Likes
• „ Using Facebook as Your Business Page

Module 3: Posting on Facebook

• „ What Kind of Person Would Your Business Be?
• „ How to Post to Facebook
• „ What to Post
• „ Sharing Posts
• „ Sharing Links
• „ Pinning and Highlighting with Posts
• „ Getting Notifications and Staying in Clients News Feed

Module 4: Twitter

• „ Limiting the Number of Actions
• „ Setting Your Twitter Preferences
• „ Finish Setting Up Your Profile
• „ Twitter Widgets
• „ Who to Follow
• „ Connect
• „ Bringing Followers from Facebook
• „ Intro to Hashtags
• „ Examples of Hashtags
• „ Monitoring What’s Going On
• „ Using Twitter for Social Listening
• „ Social Media Tips
• „ Hashtags Across Social Media

Module 5: Pinterest

• „ Overview of Pinterest
• „ How does Pinterest Relate to Your Business?
• „ Industry Specific Sites
• „ The uses of Pinteres

Module 6: Reddit

• „ Introduction to Reddit
• „ The Rules of Reddit

Module 7: LinkedIn

• „ Introduction to LinkedIn
• „ Overview of the Interface & Settings
• „ OpenLink Settings
• „ LinkedIn Groups
• „ Adding and Removing Applications
• „ Basic Account Settings
• „ Updating Your Public Profile
• „ LinkedIn Connections, Groups and Pages
• „ LinkedIn Channels & Today
• „ Advertising on LinkedIn

Module 8: Google+ and Youtube

• „ Introduction to Google+
• „ Overview of the Interface
• „ Setting Up a Google Plus Page
• „ Linking Your Other Social Networks
• „ Linking Your Website to Your Google+ Page
• „ Review of Your Google+ Dashboard
• „ Notification Settings for Google+
• „ Photo Settings in Google+
• „ Google+ & YouTube
• „ YouTube Advanced Settings
• „ Interface for Uploaded Videos
• „ Sharing Videos Across Your Social Network
• „ Updating Your About Section

Module 9: Additional Tools

• „ Bitly
• „ Woobox
• „ Woobox Cont’d
• „ HootSuite
• „ HootSuite Cont’d
• „ Storify
• „ Social Media “Rules” and Tips