Business Consort - Digital & Social Media Academy

Social Media Advanced Course (1-Day Classroom)

3.4 good 8 opinions
Business Consort - Digital & Social Media Academy
In Manchester and London

£549
+ VAT
Prefer to call the centre directly?
80033... More
Want to speak to an Advisor about this course?

Important information

Typology Short course
Level Advanced
Location At 2 venues
Class hours 6h
Duration 1 Day
Start 16/10/2019
other dates
Description

Our Advanced Social Media Training course is ideal for businesses and agencies who are ready to start using advanced strategies and tactics to improve organisation’s digital marketing plan and ensure a position that deliver a better customer experience, with the consecuent return on investment.

Facilities (2)
Where and when
Starts Location
On request
London
150 Minories, EC3N 1LS, London, England
See map
26 Jun 2019
16 Oct 2019
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
See map
Starts On request
Location
London
150 Minories, EC3N 1LS, London, England
See map
Starts 26 Jun 2019
16 Oct 2019
Location
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
See map

To take into account

· What are the objectives of this course?

Developing an integrated digital and social media marketing strategy. Implementing advanced tactics for reaching influencers, building customer engagement and using best practices in digital and social media. Improving current activities through proven digital strategies that will transform your business.

· Who is it intended for?

Suitable for those with experience in social media marketing who are looking to develop their skills to an advanced level.

Questions & Answers

Ask a question and other users will answer you

Opinions

3.4
good
Course rating
100%
Recommended
4.6
excellent
Centre rating

Reviews on this course

S
Steff T.
4.5 26/02/2018
What I would highlight: I provide social media marketing services to small businesses and this course enabled me to get the most of social media and provide even better support. Dawn is kind and helpful and catered perfectly to each of our individual needs.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
R
Robert B.
4.5 25/02/2018
What I would highlight: Dawn helped me to achieve my objectives. Also, it was good to feedback ideas off the other attendees.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
C
Catherine
4.5 24/02/2018
What I would highlight: Extremely useful, detailed training that was really easy to put into practice.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
J
Joshua H.
4.5 23/02/2018
What I would highlight: Good full-day course, very engaging. I've got great insights.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
L
Laura H.
4.5 22/02/2018
What I would highlight: Excellent training.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
L
lucy m.
4.5 21/02/2018
What I would highlight: After a year of maternity leave I needed to refresh my skills since I have my own online marketing company. This course was just what I needed to bring my skill-set back up to speed across all of the social media platforms. Dawn is passionate and knowledgable and delivered honest training that suited every delegates needs.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Y
Yasmin
0.0 18/12/2017
What I would highlight: Excellent course - very informative and would definitely recommend! It is particularly useful for businesses looking to boost their existing social media marketing strategies.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
L
Lauren A.
0.0 15/11/2017
What I would highlight: The training was extremely informative - my knowledge has been vastly improved! I have attended several of Dawn's courses in the past and she is a remarkable tutor and I always gained more confidence in my role. Thanks again!
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

Achievements for this centre

2018

How do you get the CUM LAUDE seal?

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 3 years

What you'll learn on the course

Networks
Media Marketing
Marketing
Digital Marketing
Social Media
Media
Marketing Mix
Marketing Strategy
Marketing Analysis
Marketing Tools

Teachers and trainers (1)

Dawn McGruer
Dawn McGruer
Head Tutor / Director

Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.

Course programme

The course will teach you how to create revenue from social media marketing. We will show you how to apply attraction, conversion and retention strategies, capture data including landing page construction, use social media for customer service & shortening the sales cycle with a focus on turning relationships on social media networks into actual orders.

The best bit is because we’ve done all the work you so you just take the template and mold it to enhance your business.

We will provide you with planning templates and tools plus action checklists to keep you focused and on track.

This practical course is not just strategy it’s packed full of ideas, tools and resources that will act as the framework to your life cycle marketing plan.

You need no technical knowledge as we provide easy to use social media marketing tools and resources for an integrated digital marketing strategy.

  • Part 1 – What is Digital & Social Media Marketing and Why Does My Business Need It? Effects of technology advancements on consumer behaviour.
  • Part 2 - Essential elements of successful online communities & creating and managing them (including content creation). Relationship building and reputation management. How to implement Social media governance and corporate policies. How to identify and attract key influencers.
  • Part 3 - Set up and run successful online adverts and campaigns across all social media networks. How to dominate search engines and ensure key visibility for your business.
  • Part 4 – Tools: Discover what digital and social media tools are available and which ones are invaluable to your business and what it means for your organisation. Laying the Foundation -Determine if your company is reaping the most from digital marketing technology and proven strategies & develop a unique digital and social media plan.
  • Part 5 – Monitoring: Digital and Social Media Metrics – Review various digital and social media applications & learn best practices & key metrics to measure including Google analytics.
  • Part 6 & 7 – ROI: Incorporating Digital and Social Media at Every Stage of the Revenue Cycle & The Return on Investment of using digital tools – Integrating digital tools in throughout the sales cycle to improve the conversation with prospects and customers. Prove and measure ROI and value of digital media strategies. We will cover conversion funnels and marketing automation tools.
  • Part 8 – Proven Strategies: Digital Marketing Strategies-How to build credibility using tools such as email marketing, blogs, online PR, social media, networks
  • Part 9 – Lead Generation: Selling through Social media – How to apply attraction, conversion and retention strategies, Data capture including landing page construction, Customer service & Shortening the sales cycle & focusing on turning relationships on social media networks into actual orders – How to create revenue from social media marketing.
  • Part 10 – Case Studies: Who’s doing it well and what’s working best!

Students that were interested in this course also looked at...
See all