Social Media For Business

This one day course introduces techniques to help you develop your online social media presence and enhance your online marketing efficiency. It is a hands-on course with many practical exercises which you will carry out with your social media accounts. The course uses many free tools available from the World Wide Web.

By the end of the course, using practical hands-on tuition, you will have an understanding of the following features and techniques:

Digital Shift - how internet technologies and the social media revolution are shaping the online marketing arena

Linked In - developing valuable business connections and sharing knowledge with peers, competitors and customers

Information Overload - how to manage the wealth of information available online and use it to your advantage

Social Media - understand consumer trends in information sharing and brand awareness

Twitter - how to utlitise the world of micro-blogging to promote and market your business

Tracking - checking how your social media conversations and campaigns are performing

Facebook - hot to setup and maintain a Facebook page for your business

Location Based Geo Marketing - how local businesses can benefit from geosocial sites like FourSquare and GoWalla

Managing Online Presence - the importance of regular and strategtic activity in Social Media and Online Marketing

You will benefit from this course if:

• You would like to know how to improve your business social media presence
• You are interested in online marketing
• Your business is involved in e-commerce
• Your business wants to develop its online presence