Social Media Marketing for Dummies

Social authority and brand - Learn how to develop your branded look on social media channels, what to put in a social press release and how to build your social authority.
Twitter - Explore the best methods for attracting a large Twitter following and the process for creating a Twitter live chat.
Facebook - Generate ideas for a customised Facebook landing page and how to use Facebook Places and Check-In deals.
LinkedIn - Learn the correct etiquette for sending LinkedIn connection requests and how to wow new customers on LinkedIn by answering questions.
YouTube - Find out how to share YouTube videos on Facebook and Twitter and gather tips for optimising your YouTube video SEO.
Advanced marketing - Take a close look at location-based marketing terms and concepts, suggestions for using daily deal campaigns and an overview of built-in analytics tools for the top social media platforms.

Get the skills and knowledge you need with Social Media Marketing
Follow the material sequentially or choose separate sections at your own time and pace Assess your progress
Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
Learn to monitor results and assess your program's effectiveness