Social Networking and Research

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

This course enables you to: Develop an awareness of how the worlds of Social Networking and Web 2.0 are changing and impacting on market research. Suitable for: The course will benefit all researchers who wish to embrace the changes being created by Web 2.0 and Social Networks. In these times of change the words of Louis Pasteur are truer than ever: Fortune favours the prepared mind" and this one-day course will help create prepared minds.

Facilities

Location

Start date

London
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15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme



Objective
This course enables you to:
  • Develop an awareness of how the worlds of Social Networking and Web 2.0 are changing and impacting on market research.

Learning outcomes
By the end of the course, delegates should be able recognise, understand, and utilise:
  • The use of blogs as a research tool
  • The use of blog mining/monitoring techniques
  • The use of research communities for market research
  • New forms of analysis/reporting such as tag clouds and social graphs
  • Co-creation and market research
  • Social Networks as a tool for research
  • The future of Social Networks and user generated content.

Who will benefit?
The course will benefit all researchers who wish to embrace the changes being created by Web 2.0 and Social Networks. In these times of change the words of Louis Pasteur are truer than ever: "Fortune favours the prepared mind" and this one-day course will help create prepared minds.

See related categories

Social Networking and Research

£ 455 + VAT

The best Other Internet courses

See all

See all