Advanced Google Analytics

The Chartered Institute of Marketing

Training

In London

£ 625 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Google Analytics is becoming one of the marketers’ key tools in data driven marketing.
It follows on from our Google Analytics introductory course or your own broad experience of Google Analytics web measurement.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course is designed to go beyond the day to day reporting and aims to build a powerful set of skills around customer insights through Google Analytics and Universal Analytics.

This course is aimed at analysts and analytical marketing people who put their website at the heart of their business. You will be looking for a greater understanding of how to ensure your tracking is set up correctly and it will help you to set up advanced reports and concepts for brand awareness, e-commerce and lead generation.

You will already be confidently using Google Analytics on a regular (weekly at least) basis for reporting and analysis or you will have attended our introductory Google Analytics course. To get the full benefit of the course, Administrator access to your Google Analytics account is preferred to fully participate in the course.

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Reviews

Subjects

  • Google analytics
  • Analytics
  • Google
  • Google AdWords
  • Website
  • Tracking
  • Lead Generation
  • Customer support
  • Commerce
  • Subdomains
  • SEO

Course programme

Learning outcomes
  • Determine which configuration of Google Analytics is set up, what it will do and see if it needs upgrading.
  • Build customised reports to improve insights for your teams.
  • Learn how to use advanced filters, know when to apply them and combine these filters with profiles to get greater understanding of your website usage.
  • A deeper understanding of tracking specific goals and events for brand awareness, e-commerce, lead generation, publishers and customer support.
  • Learn how to find and match anything with regular expressions in Google Analytics.
  • Advanced set up with cross-domain tracking and subdomains.
  • Discover custom variables, learn what they are and see how to apply them using specific examples.
  • Define organic search performance to show what your SEO is really doing.
  • Reveal how your social channels are working for you by influence, source, interactions and goals.
  • Understand Google Analytics data sampling, what it is and the best practices to use to reduce sampling.
  • Multi-channel funnels and attribution across first, last and assisted clicks.
  • Plan for Google Universal Analytics and the inclusion of Bing and Facebook advertising data, call tracking and CRM integration.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Advanced Google Analytics

£ 625 + VAT

The best Other Internet courses

See all

See all