Specialist Diploma in Strategy and Planning

Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.

This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.

Establish yourself as an advanced digital strategist with a Professional Diploma in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding of the theory and practical application of digital strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.

Future-proof your employ-ability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Specialist Diploma in Strategy & Planning is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing plans. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded one of the world’s most widely recognised digital marketing certification. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

Certified Digital Marketing Specialist in Strategy and Planning Strategy and planning is an essential aspect to digital marketing.

A scoped, measured and achievable digital strategy along with a coherent plan for your organization can significantly reduce spend and increase return from your marketing efforts.

Designed by the Digital Marketing Institute, this industry aligned certification will boost your credibility and help you stand out from the crowd as you become a specialist.

This certification has been designed by experts, to create experts.

Why should I earn this certification?

The Digital Marketing Institute has collaborated with leading industry experts to define a digital strategy and planning certification designed to create leaders.

Become an effective specialist in strategy and planning to gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today.

The professional certification is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns.

Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

What will I achieve?

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognized professional certification in digital strategy and planning.

Certified professionals will have become specialists by learning best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more.

Earning a certification will improve your focus on the planning, implementation and measurement of your digital marketing efforts.

There are ten modules in this program:

1. Introduction to Digital Strategy and Planning
2. Traditional Communications
3. Digital Communications
4. Digital Display Advertising
5. Social Customer Service
6. Budget
7. Personnel
8. Risks and Reputation
9. Analytics
10. Strategy formulation and Plan

Module Descriptions:

Introduction to Digital Strategy and Planning

The Introduction to Digital Strategy and Planning module introduces the key concepts in digital communication. You will learn ways to develop a measured, achievable and well considered strategy to cater for your digital marketing needs.

Traditional Communications

This module explores communications before digital marketing became widespread. You will examine how communications have developed over time, the limitations of traditional channels and how digital channels can be integrated with traditional methods to achieve greater results.

Digital Communications

The digital communications module builds upon the traditional communications module and explores the digital approach to audience engagement. You will be shown how digital communications are measurable and affords you the opportunity to analyze and develop your digital marketing strategy as it grows.

Digital Channels

This module explores both the advantages, disadvantages and suitability of various channels available to anyone looking to develop a digital marketing campaign. You will know SEO, PPC, email marketing, social media marketing and digital display advertising amongst other concepts so you have the knowledge to implement them as part of a digital marketing strategy.

Social Customer Service

The Social Customer Service module investigates social customer service, peer to peer communities and how online technologies can prove critically important to not only maintaining but also growing your business online.

Budget

This module looks at a crucial aspect of maintaining a budget as part of you wider digital strategy and planning. You will understand cost effective channels and how strong analytics can support cases for increased investment in digital channels.

Personnel

The Personnel module explores the team you build as they will be responsible for implementing and maintaining digital marketing strategies. You will learn about the new roles and responsibilities associated with digital marketing and how to overcome the challenges these create for Human Resource departments.

Risks and Reputations

This module details the risks which have developed alongside the growth of digital marketing. You will also be able to distinguish the importance of reputation in digital marketing, both for companies and brand, and how this reputation can be monitored.

Analytics

The Analytics module examines the opportunity for measurement, reporting and analysis with digital marketing. You will look at the key terms and concepts associated with analytics to ensure you have a deep understanding of its capabilities. Above all you will be introduced to KPIs and how to employ these as part of your analytics.

Strategy Formulation and Plan

This module ties all the strands of the specialist certification together. You will understand the best practice for implementing a digital marketing strategy and be able to take what you have learned to put together a coherent plan for your organization or business.

Business Consort – The Social Media Academy is a Digital Marketing Institute Accredited Study Centre – You will receive a certificate after course completion.

Learn at a time that suits you with our ‘Online & learning ‘ option! The Professional Diploma in Digital Marketing Online option provides the convenience of online learning but without dedicated times of study – All you need is access to a computer – All of your learning resources will be available on demand 24/7!

Key Features & Benefits that Business Consort Provide to all Students to support their online studies

• High-Definition Video Style Lectures
• Flexible Study Options
• Industry-Validated Syllabus
• Gain Up-To-Date Industry Knowledge
• Internationally Recognised Accreditation
• Supporting Downloadable Course Materials
• Dedicated Tutor to Guide & Coach you through the Diploma
• Draw from your Tutors Expertise in Digital Marketing
• Access Practical Exercises
• Recommended Reading
• Discussion Forums to interact with other students
• Help to prepare you for the Exam to achieve Certification
• Access our Online Learning Community 24/7
• Watch Video Lectures on Mobile Devices – Anywhere & Anytime!

What help & support will I get? You have access to ask questions direct to your tutor through the on demand learning community as well as the ability to connect and network with other learners. We offer monthly tutor calls to guide you through getting started, to designing a study plan to suit each student and coaching you through each step of the course from enrolling to sitting your exam. In addition, you will also be able to reach your student services be phone from 9am – 5pm Mon to Fri (GMT) on 0800 334 5784 and contact via email too.

How long will it take to qualify? There are 10 modules which is about 30 hours of video style lectures. You will need to do some research, complete some practical activities, do some reading around the topics covered in the syllabus to ensure you get as much from the course as possible. Most students are ready to take their exam within 3-4 months. You must take your exam within 6 months or enrolling.

Are there any exams & how will I be assessed? Yes there is an exam which is 180 minutes (3 hours) – There will be a range of question formats such as Multiple Choice, Image based Selections, Matching & Hot Spot Questions.

When will I take my exam?

• Candidates must take the exam within 24 weeks of completing the specialist Diploma. We recommend students take the first exam 3-6 weeks after the completion of the course. If you do not book your exam well in advance of your exam eligibility end date there is a chance the test centre will not have any available dates left.
• The Digital Marketing Institute do not offer Exam Eligibility Extensions.
• Should a candidate fail their first exam attempt, they must repeat the exam within the exam eligibility period. Candidates have three exam attempts in total.
• It is the candidate’s responsibility to ensure they book their exam and take any further repeat exams within their 24 week eligibility period.

Where will I take my exam? The example is computer-based delivered through Pearson VUE test centre network – 5200 centres in 180 countries to choose from! Find your nearest test centre

The dynamic qualification will provide you with knowledge underpinning the principles of digital strategy & planning and skills to enhance digital campaigns.